Draw Something seems to be becoming even more popular, and has hit a new milestone. OMGPOP’s popular game has reached a massive 50 million downloads, and it took the game just 50 days to reach this milestone.
Some other details of just how popular the game has become have been revealed. There have been a total of 6 billion drawings created in the game since it launched, which translates to a rate of 3,000 drawings per second. This staggering number highlights the game’s widespread appeal and the creativity it has sparked among its users.
The Acquisition by Zynga
OMGPOP was purchased by Zynga last month in a deal which is reported to be worth $180 million. This acquisition has been a significant move for Zynga, a company known for its social games like FarmVille. The purchase of OMGPOP and its flagship game, Draw Something, has added a new dimension to Zynga’s portfolio. The free and paid versions of Draw Something are apparently making around $250,000 per day in revenue, which is a testament to the game’s monetization strategy and its popularity among users.
The game’s success can be attributed to its simple yet engaging gameplay. Players take turns drawing a picture based on a given word, while the other player tries to guess what the drawing represents. This interactive and social aspect of the game has made it a hit among friends and family members who enjoy playing together.
Comparisons to Other Popular Games
50 million downloads in 50 days is very impressive, and if the game continues at this rate, it could end up being as popular as Angry Birds. Angry Birds, developed by Rovio Entertainment, has been one of the most successful mobile games of all time, with over 4.5 billion downloads across all platforms. Draw Something’s rapid rise in popularity suggests that it has the potential to reach similar heights.
Moreover, the game’s success has also led to various spin-offs and similar games trying to capture the same magic. For example, games like Pictionary and Skribbl.io have seen increased interest as players look for more ways to enjoy drawing and guessing games.
The social media buzz around Draw Something has also contributed to its popularity. Players often share their drawings on platforms like Facebook, Twitter, and Instagram, which helps to attract new users and keep the existing user base engaged. The game’s ability to connect people through art and creativity has made it a unique and beloved app in the mobile gaming world.
In addition to its entertainment value, Draw Something has also been praised for its educational benefits. Teachers and parents have noted that the game can help improve vocabulary, spelling, and artistic skills in a fun and interactive way. This educational aspect has made it a popular choice for both children and adults.
As the game continues to grow, it will be interesting to see how OMGPOP and Zynga innovate and expand on the existing features. New updates, additional word packs, and enhanced social features could further boost the game’s popularity and keep users engaged for the long term.
In conclusion, Draw Something’s achievement of 50 million downloads in just 50 days is a remarkable milestone. The game’s engaging and social gameplay, combined with its widespread appeal and educational benefits, have made it a standout success in the mobile gaming industry. If it continues on this trajectory, Draw Something could very well become as iconic as other legendary mobile games like Angry Birds.
Source Digital Trends
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