The company behind Draw Something, OMGPOP, was recently purchased by Zynga in a deal worth $200 million, after their Draw Something mobile game became extremely popular.
According to a recent report, since Zynga purchased OMGPOP, the number of daily active users of the game has gone down from roughly 15 million to around 10 million in a month. That is a drop of around 5 million daily users.
That is quite a drop in daily users, around one third in total, and we suspect Zynga may be wondering why the daily users have dropped so much. It will be interesting to see where the game is in another month and whether user numbers will continue to decline.
Factors Contributing to the Decline
Several factors could be contributing to the decline in daily active users. One possible reason is the novelty factor wearing off. When Draw Something was first released, it offered a unique and engaging way for users to interact with their friends through drawing and guessing. However, as with many viral games, the initial excitement can fade over time, leading to a drop in user engagement.
Another factor could be competition from other mobile games. The mobile gaming market is highly competitive, with new games being released regularly. Users may have shifted their attention to newer games that offer different or more engaging experiences. Additionally, Zynga’s acquisition of OMGPOP might have led to changes in the game’s management or development, which could have affected user satisfaction.
Strategies for Revitalizing User Engagement
To address the decline in daily active users, Zynga could consider implementing several strategies to revitalize user engagement. One approach could be to introduce new features or game modes to keep the gameplay fresh and exciting. For example, adding themed drawing challenges, seasonal events, or collaborative drawing modes could attract users back to the game.
Another strategy could be to enhance the social aspects of the game. Since Draw Something is inherently a social game, improving the ways users can interact with each other could boost engagement. This could include features like in-game chat, friend leaderboards, or the ability to share drawings on social media platforms.
Marketing and promotions could also play a crucial role in attracting new users and retaining existing ones. Zynga could launch targeted marketing campaigns to reach potential users who may not have tried the game yet. Offering incentives such as in-game rewards or limited-time promotions could encourage users to return to the game.
Source Forbes
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