Inexplicably popular literal timewaster Draw Something is being brought to television screens in the form of a game show. Unfortunately, developing Draw Something 2 wasn’t proving quite stimulating enough for Zynga, who will be helping make Draw It a reality while losing this idea’s only redeeming quality on the way: the branding.
The show will consist of pairing hapless contestants with celebrities and having them draw things against the clock to earn gold coins. There’s also a final round where the winner and both celebrities guess what the pictures are supposed to be and trade the coins for real cash, a powerful metaphor for the tremendously cynical cash grab that is the show itself.
Concept and Gameplay
The concept of Draw It is simple yet engaging. Contestants, who are everyday people, are paired with celebrities from various fields such as entertainment, sports, and even social media influencers. The game involves a series of drawing challenges where both the contestant and the celebrity must draw a given word or phrase within a limited time. The drawings are then judged based on accuracy and creativity, and points are awarded accordingly. The faster and more accurately they draw, the more gold coins they earn.
In the final round, the stakes are higher. The contestant and the celebrities must guess what the drawings represent. This round not only tests their drawing skills but also their ability to interpret and understand each other’s artistic expressions. The gold coins earned throughout the game can then be traded for real cash, adding a tangible reward to the mix.
Impact and Reception
The transition of Draw Something from a mobile game to a television show is a testament to its widespread popularity. The mobile game, which was launched in 2012, quickly became a global sensation, with millions of downloads and a dedicated fan base. Its simple yet addictive gameplay made it a favorite among people of all ages. However, the move to television raises questions about the longevity and appeal of such a format.
Critics argue that the charm of Draw Something lies in its simplicity and the personal connection it fosters between players. Turning it into a television show might strip away this intimacy, replacing it with a more commercial and less engaging experience. Moreover, the involvement of celebrities, while adding star power, could overshadow the contestants and shift the focus away from the core essence of the game.
Despite these concerns, there is potential for Draw It to succeed. Television game shows have a long history of captivating audiences, and the unique blend of drawing and guessing could offer a refreshing change from traditional quiz shows. Additionally, the interactive element, where viewers can play along at home, could enhance the overall experience and keep the audience engaged.
The success of Draw It will ultimately depend on its execution. If the show manages to retain the fun and interactive spirit of the original game while adding new and exciting elements, it could carve out a niche for itself in the competitive world of television game shows. However, if it leans too heavily on celebrity involvement and commercial aspects, it risks alienating the very audience that made Draw Something a hit in the first place.
In conclusion, while the idea of turning Draw Something into a television show may seem like a cynical cash grab, it also presents an opportunity to bring a beloved game to a wider audience. Whether Draw It will capture the magic of the original game or fall flat remains to be seen. One thing is certain: fans of Draw Something will be watching closely to see how this new chapter unfolds.
Source The Independent
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