When it comes to limited edition high performance cars, you can count on dealerships adding thousands to the sticker price for market adjustments. This has happened with many special performance cars in the past. Dodge is taking some steps to stop this from happening with the Challenger SRT Demon.
The sticker price for the car is $84,995 and Dodge will deliver Demon cars sold at or below MSRP first with priority scheduling. Any Demon sold at a price over MSRP will be produced after priority production is over. Dodge dealers cannot order more Demons than their allocation, which is based on how many Hellcat/Charger/Challenger cars they sold.
That means that big dealers with deep pockets can’t buy up all the Demons and control market price. To prove pricing, an acknowledgement document has to be completed and signed by the customer and dealer, and be notarized before the Demon is slated for production. That document forces dealers to prove the customer pricing for the car. Orders for the Demon start today with 3,000 being made in the US. Deliveries to dealer will start this fall.
via Dodge