Disney has unveiled a new iPad application and physical toy range designed to help bring their retail toy business to life using Apple’s iPad. The new interactive Disney Appmates enable children to use their favourite Disney characters in the form of physical plastic toys, in conjunction with Disney iPad apps. As shown in the image below.
Each toy is fitted with a unique touch footprint underneath, that the iPad touchscreen can recognize, enabling the iPad app to tell which car is sitting on top of it. The iPad application can then tailor the experience to that toy.
Interactive Play with Disney Appmates
Currently, the line-up includes: Lightning McQueen, Tow Mater, Finn McMissile, and Holley Shiftwell. Two additional characters – Francesco Bernoulli and Shu Todoroki will launch in November. These toys are not just static figures; they are designed to interact dynamically with the iPad app, creating a rich, immersive experience for children. For example, when Lightning McQueen is placed on the iPad, the app might simulate a race track environment, complete with sound effects and interactive elements that respond to the toy’s movements.
Expanding the Disney Universe
Disney explains:
“We are bringing Disney characters to life,” – “Our vision was to take the Disney presence and apply it to the AppStore in a way that creates magical moments.”
The products and apps will launch on October 1st costing around $20 for two cars and will be available from Retail Disney Stores and online at DisneyStore.com. The iPad app will be available as a free download from the iTunes App Store.
This innovative approach not only enhances the play experience but also extends the storytelling aspect of Disney’s beloved characters. Children can now engage with their favorite characters in a new, interactive way that combines physical and digital play. This hybrid play model is becoming increasingly popular as it offers a more engaging and educational experience for children.
Moreover, Disney’s move into the app-based toy market reflects a broader trend in the toy industry, where traditional toys are being integrated with digital technology to create more interactive and engaging experiences. This trend is likely to continue as technology advances and becomes more accessible.
Source: AllThingsD
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