Dell hasn’t been very successful with its range of smartphones, and now the company has stopped selling smartphones in the US. The company has said it is working on its mobile strategy for emerging markets and higher-margin devices.
The last two Dell smartphones that were available in the US were the Dell Venue and Dell Venue Pro, and the company has now stopped selling them and has no current plans to replace the device.
Dell’s Shift in Strategy
Dell has said that they intend to introduce more mobile devices in the US this year, although it isn’t clear whether these mobile products will include some new smartphones. This shift in strategy indicates that Dell is looking to diversify its product offerings and perhaps focus on devices that offer higher profit margins. The company may be exploring other types of mobile technology, such as tablets, 2-in-1 devices, or even wearables, which have been gaining popularity in recent years.
Dell first started selling smartphones in the US back in 2010, and the company also launched a range of tablets like the Dell Streak 5, which was discontinued last year. The Dell Streak 5 was one of the early attempts by Dell to capture the tablet market, but it faced stiff competition from other manufacturers like Apple and Samsung. Despite its innovative design, the Streak 5 struggled to gain a significant market share.
Global Market Focus
Dell is still selling smartphones in other countries around the world, but the company has not been successful in the US with its smartphones, which could explain why it has decided to discontinue its existing handsets. In emerging markets, there is a growing demand for affordable yet feature-rich smartphones. Dell might be aiming to capture this segment by offering devices that cater to the specific needs of these markets, such as longer battery life, robust build quality, and localized software features.
For example, in countries like India and Brazil, the smartphone market is booming, and consumers are looking for reliable devices at competitive prices. Dell could leverage its brand reputation and technological expertise to introduce smartphones that meet these criteria. Additionally, by focusing on higher-margin devices, Dell can ensure better profitability even if the sales volume is not as high as in more saturated markets.
Another aspect of Dell’s strategy could involve partnerships with local telecom operators and retailers to enhance its market presence. By collaborating with these entities, Dell can offer bundled deals and promotions that make its smartphones more attractive to consumers.
Moreover, Dell’s experience in the enterprise sector could be an advantage. The company could develop smartphones with enterprise-grade security features and software integrations that appeal to business users. This niche market often requires devices that offer robust security, seamless connectivity with corporate networks, and productivity-enhancing features.
In conclusion, while Dell has decided to exit the US smartphone market, the company is not abandoning its mobile ambitions altogether. By focusing on emerging markets and higher-margin devices, Dell aims to find a profitable niche in the highly competitive mobile industry. It will be interesting to see how Dell’s mobile strategy evolves in the coming years and whether the company can successfully reinvent itself in this space.
Source PC World
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