Microsoft is back again with their Cortana vs Siri adverts, and this time the video features Apple’s new iPhone 6 Plus vs the Lumia 830 from Microsoft.
Microsoft is attempting to show that Cortana can do more things than Siri in their latest video. In the ad, Cortana tries to show off what she can do, whereas Siri points out that she’s ‘got bigger’ with the new larger iPhone 6 Plus.
Comparing Features: Cortana vs Siri
In the video, Microsoft highlights several features where Cortana outshines Siri. For instance, Cortana can proactively remind users to leave for appointments based on traffic conditions, a feature that Siri lacks. Additionally, Cortana can send texts and make calls based on voice commands, which Siri can also do, but Microsoft emphasizes the seamless integration and contextual understanding that Cortana offers.
Cortana’s ability to set location-based reminders is another feature showcased in the ad. For example, you can ask Cortana to remind you to buy milk when you are near a grocery store. Siri, on the other hand, has similar capabilities but the ad suggests that Cortana’s execution is more intuitive and user-friendly.
Impact of Microsoft’s Advertising Strategy
What do you guys think, does Microsoft’s continuing Cortana vs Siri campaign make you want to buy a Windows Phone smartphone over an iPhone? Leave a comment and let us know.
Microsoft’s strategy of directly comparing their products to Apple’s is not new. They have previously featured Apple’s MacBook Air in their latest Microsoft Surface advert, mocking the MacBook Air’s capabilities compared to the Surface Pro 3. This approach aims to highlight the strengths of Microsoft’s products by directly contrasting them with Apple’s offerings.
However, the effectiveness of this strategy is up for debate. While it does draw attention to the features of Microsoft’s devices, it also keeps Apple in the conversation, potentially reinforcing Apple’s brand presence. Some consumers may appreciate the detailed comparisons, while others might view it as negative advertising.
Microsoft’s focus on Cortana’s capabilities is part of a broader strategy to differentiate their ecosystem. By emphasizing features like proactive reminders, location-based alerts, and seamless integration with other Microsoft services, they aim to attract users who value these functionalities.
Moreover, the competition between virtual assistants is not just about smartphones. Both Cortana and Siri are integrated into broader ecosystems, including smart home devices, PCs, and other gadgets. Microsoft’s emphasis on Cortana’s capabilities could be seen as an attempt to position their ecosystem as more versatile and user-friendly.
In conclusion, while Microsoft’s Cortana vs Siri adverts are designed to showcase the strengths of Cortana and the Lumia 830, the broader impact of these ads on consumer preferences remains to be seen. Whether this strategy will help Microsoft gain a significant market share in the smartphone industry is uncertain, but it certainly keeps the conversation going.
Source YouTube
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