A Chinese company called Hanvon has just launched a new tablet called the TouchPad B10, which is the company’s new tablet. The tablet is nothing special but obviously Hanvon found a great way of getting everyone’s attention for the launch of the tablet by smashing a giant Apple ice sculpture at the start of the presentation.
Technical Specifications and Features
I wonder if this got Steve Jobs’ attention? Anyway, the Hanvon TouchPad B10 tablet features a 10.1-inch touchscreen LCD display and an Intel CULV processor and will run Windows 7. The display is designed to offer a responsive touch experience, making it suitable for both casual and professional use.
Graphics are provided by an Intel GMA 4500 chip, which should be sufficient for basic multimedia tasks and light gaming. The tablet comes with either a 250GB or 320GB 2.5-inch hard drive, providing ample storage for documents, media files, and applications. Integrated WiFi ensures that users can stay connected to the internet, while the three-megapixel camera allows for basic photography and video conferencing.
Additional features include an SD card slot for expandable storage, two USB ports for connecting peripherals, and HDMI out for connecting the tablet to external displays. These features make the TouchPad B10 a versatile device that can be used in a variety of settings, from the office to the living room.
Marketing Strategy and Publicity Stunt
Hanvon’s decision to smash a giant Apple ice sculpture at the launch event was a bold move designed to grab headlines and generate buzz. This publicity stunt was likely aimed at positioning the TouchPad B10 as a direct competitor to Apple’s iPad, which had already established itself as a market leader. By making such a dramatic statement, Hanvon hoped to capture the attention of both the media and potential customers.
The stunt certainly succeeded in getting people talking, but whether it will translate into sales remains to be seen. The tablet market is highly competitive, with numerous companies vying for a share of the pie. Hanvon will need to back up its bold marketing with a solid product if it hopes to make a lasting impact.
There are no details on pricing or availability, although their publicity stunt should have got them noticed so some people may be interested in this tablet when it goes on sale. Potential buyers will be looking for a device that offers good value for money, reliable performance, and a user-friendly experience. If Hanvon can deliver on these fronts, the TouchPad B10 could carve out a niche for itself in the crowded tablet market.
In conclusion, while the Hanvon TouchPad B10 may not boast groundbreaking features, its launch has certainly made waves thanks to the company’s audacious marketing strategy. Only time will tell if this attention will translate into commercial success, but for now, Hanvon has certainly managed to get people talking about their new tablet.
via Gizmodo
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