This week at the Frankfurt car show, BMW has taken the opportunity to unveil their new electric concept motorcycle, the BMW Husqvarna, for the first time to the public. The new BMW Husqvarna is a lightweight electric motorcycle designed for younger motorcyclists looking for something a little different than a scooter, says BMW.
The bike is the creation of Husqvarna, which BMW bought back in 2007, enhancing the company’s activities in the field of light, sporty motorcycles. This acquisition was reinforced shortly after with the launch of the BMW G 650 X series, which marked BMW’s commitment to expanding its range of lightweight, performance-oriented bikes.
Design and Features
BMW explains that their new BMW Husqvarna is an “extraordinary design concept” for “young customers seeking a single-track commuter vehicle outside of the scooter segment.” The design of the BMW Husqvarna is sleek and modern, featuring a minimalist aesthetic that appeals to the younger generation. The bike’s lightweight frame makes it highly maneuverable, perfect for urban commuting and navigating through city traffic.
The electric motor of the BMW Husqvarna promises a quiet yet powerful ride, aligning with the growing trend towards environmentally friendly transportation. The bike is expected to have a decent range on a single charge, making it a practical option for daily commutes. Additionally, the electric motor requires less maintenance compared to traditional internal combustion engines, which is a significant advantage for younger riders who may not have extensive mechanical knowledge.
Market Position and Future Prospects
The BMW Husqvarna is positioned to fill a niche in the market for young, urban riders who want something more substantial than a scooter but less intimidating than a full-sized motorcycle. This demographic is increasingly looking for sustainable and stylish transportation options, and the BMW Husqvarna fits the bill perfectly.
BMW’s strategic move to introduce an electric motorcycle under the Husqvarna brand also highlights the company’s commitment to innovation and sustainability. As electric vehicles become more mainstream, BMW is ensuring that it remains at the forefront of this transition. The BMW Husqvarna could potentially pave the way for more electric models in the future, expanding BMW’s portfolio and appealing to a broader audience.
Moreover, the introduction of the BMW Husqvarna at a prestigious event like the Frankfurt car show underscores the importance BMW places on this new venture. It also provides a platform to gauge public interest and gather feedback, which can be invaluable for refining the final production model.
The unveiling of the BMW Husqvarna at the Frankfurt car show marks an exciting development in the world of electric motorcycles. With its lightweight design, modern aesthetics, and practical features, the BMW Husqvarna is set to attract a new generation of riders. As BMW continues to innovate and expand its range of electric vehicles, the future looks promising for both the company and its customers.
Source: Engadget
Latest Geeky Gadgets Deals
Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn about our Disclosure Policy.