We first saw a picture of a BlackBerry 10 smartphone, the BlackBerry London, last November. The photo was of a prototype of the device, and now we have a more up-to-date one along with some details of the first BlackBerry 10 smartphone.
The photo below was obtained by the guys over at CrackBerry, and as you can see from the photo, this latest design looks different than the prototype we saw last year.
According to CrackBerry, the BlackBerry London is expected to launch in the UK, and there are two other BlackBerry 10 devices being developed for the US, the BlackBerry Laguna and the BlackBerry Lisbon, which are apparently headed to AT&T.
Design and Specifications
The BlackBerry London showcases a sleek and modern design that is a significant departure from the prototype we saw last year. The device appears to have a more refined and polished look, which suggests that RIM has been working hard to make the BlackBerry 10 series appealing to a broader audience. The design seems to incorporate a large touchscreen, which is a shift from the traditional physical keyboards that BlackBerry devices were known for.
There are no actual final specifications on the device, although RIM is apparently testing both TI OMAP5 and Qualcomm chipsets on the device with a dual-core 1.5GHz processor. This suggests that the BlackBerry London will be a powerful device capable of handling multitasking and demanding applications with ease. The choice of chipsets indicates that RIM is aiming to provide a high-performance experience for its users.
Market Strategy and Competition
The BlackBerry London is expected to launch in the UK, which is a strategic move by RIM to capture the European market. The inclusion of two other BlackBerry 10 devices, the BlackBerry Laguna and the BlackBerry Lisbon, for the US market shows that RIM is planning a comprehensive global rollout. These devices are reportedly headed to AT&T, one of the largest carriers in the US, which could help RIM regain some of its lost market share in North America.
The BlackBerry 10 series will be entering a highly competitive market dominated by iOS and Android devices. To stand out, RIM will need to offer unique features and a seamless user experience. The dual-core 1.5GHz processor and the potential use of advanced chipsets like TI OMAP5 and Qualcomm suggest that RIM is focusing on performance. However, the success of these devices will also depend on the availability of apps and the overall ecosystem.
As soon as we get some more information on the BlackBerry London and other BlackBerry 10 devices, we will let you guys know. Although we suspect we won’t see them launch until later in the year, the anticipation is building. The BlackBerry 10 series could be a game-changer for RIM if executed well.
Source Techmeme
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