It has been announced this week that luxury automotive manufacturer Bentley and luxury smartphone manufacturer Vertu are joining forces for the next five years to create a range of luxury smartphones in the form of “Vertu for Bentley”.
Unfortunately, at the current time, very little is known about the range of luxury smartphones that are under development by the companies, but you can expect the first device to be unveiled and available to purchase for a hefty sum during October of this year.
The Partnership: A Fusion of Luxury and Technology
The collaboration between Bentley and Vertu is a significant move in the luxury market, combining the prestige of Bentley’s automotive excellence with Vertu’s expertise in crafting high-end mobile devices. This partnership is not just about creating smartphones; it’s about merging two worlds of luxury to offer an unparalleled experience to their customers. The “Vertu for Bentley” range is expected to feature bespoke designs that reflect Bentley’s iconic aesthetics, coupled with Vertu’s renowned craftsmanship and cutting-edge technology.
Vertu and Bentley are planning to launch four more smartphone devices over the course of the five-year exclusive partnership. All the smartphones in the range, as you might guess, are going to be limited edition devices. This exclusivity is likely to appeal to the affluent clientele of both brands, who value uniqueness and premium quality.
What to Expect: Features and Innovations
Even though no specifications have been released by either company at the current time, you can probably expect the new luxurious smartphone handsets to be running some sort of Android operating system. Given Vertu’s history, these devices will likely feature high-end materials such as sapphire crystal screens, titanium frames, and leather finishes, possibly sourced from Bentley’s own suppliers.
Moreover, these smartphones are expected to provide exclusive content for Bentley owners to enjoy and to be able to interact with their cars in some way. This could include features like remote control of certain car functions, real-time vehicle diagnostics, and access to Bentley’s concierge services directly from the phone. Imagine being able to start your Bentley, adjust the climate control, or even check your fuel levels, all from your Vertu smartphone.
Additionally, the phones might come pre-loaded with custom Bentley themes, wallpapers, and ringtones, further enhancing the personalized experience. The integration of Bentley’s branding into the software and hardware design will likely make these devices stand out in the crowded luxury smartphone market.
Anticipation and Market Impact
As more information becomes available over the coming months from both Bentley and Vertu, we will keep you updated as always. The anticipation surrounding this partnership is palpable, as both brands have a loyal following that eagerly awaits new innovations. The “Vertu for Bentley” smartphones are expected to set new standards in the luxury mobile market, offering not just a device, but a statement of style and sophistication.
This collaboration could also pave the way for future partnerships between luxury automotive and technology brands, highlighting the growing trend of cross-industry innovation. As the lines between different sectors continue to blur, consumers can look forward to more integrated and holistic luxury experiences.
Source: Engadget
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