Indie developers are always up for a celebratory game sale, and if it’s not banding together in bundles (humble or otherwise), it might as well be in service to pricing freedom. The “Because We May” campaign aims to celebrate online marketplaces that allow developers to set their own prices for their games. Which, as it turns out, is most of them, or at least the biggest, with iOS, Google Play, and Steam making the cut.
“We believe that developers should have the freedom to price their games how they like, without interference from the online stores that sell the games,” says the Because We May page.
“Why? Because it allows us to promote our games more freely, as we are doing here! We rely on the ability to promote our games for our livelihood and control over pricing is an important tool for this purpose.”
The Importance of Pricing Freedom
Pricing freedom is crucial for indie developers for several reasons. Firstly, it allows them to experiment with different pricing strategies to find what works best for their audience. For example, a developer might start with a higher price point and then offer discounts during special promotions or holidays. This flexibility can help them attract more players and generate more revenue over time.
Moreover, pricing freedom enables developers to respond quickly to market trends and competition. If a similar game is released at a lower price, an indie developer can adjust their pricing to remain competitive. This agility is especially important in the fast-paced world of digital gaming, where new titles are constantly being released.
Another significant aspect is the ability to offer regional pricing. Different regions have different economic conditions, and what might be an affordable price in one country could be prohibitively expensive in another. By setting their own prices, developers can make their games accessible to a broader audience worldwide.
Examples of Successful Pricing Strategies
Several indie games have successfully leveraged pricing freedom to their advantage. One notable example is the game “Celeste,” developed by Matt Makes Games. Initially released at a standard price, the developers later offered significant discounts during various sales events. This strategy not only boosted sales but also increased the game’s visibility and player base.
Another example is “Stardew Valley,” developed by ConcernedApe. The game was initially priced modestly, making it accessible to a wide audience. Over time, the developer offered discounts during major sales events on platforms like Steam and GOG. This approach helped maintain a steady stream of new players and kept the community engaged.
The “Because We May” campaign also highlights the importance of community support. By allowing developers to set their own prices, online marketplaces foster a sense of trust and collaboration between developers and their audiences. This mutual respect can lead to more successful games and a more vibrant indie gaming community.
In addition to iOS, Google Play, and Steam, other platforms like itch.io and the Humble Store also support pricing freedom. These platforms are known for their strong support of indie developers and often feature games that might not find a home on more restrictive marketplaces. By participating in the “Because We May” campaign, these platforms demonstrate their commitment to empowering developers and promoting creativity in the gaming industry.
Source Because We May
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