The BBC has today announced that their popular iPad iPlayer application will soon be arriving on the smaller iPhone and iPod screens. The new iOS application specifically designed for smaller screens will be arriving on December 8th in the Apple iTunes Store, and like its bigger iPad version, will also be free to download.
The new service will initially start as a trial on the new smaller devices and will be available in Australia, Austria, Belgium, Canada, Denmark, Finland, Germany, Italy, Luxembourg, The Republic of Ireland, The Netherlands, Portugal, Spain, Sweden, and Switzerland.
John Smith, Chief Executive of BBC Worldwide explains:
“The global BBC iPlayer has seen great growth since the pilot first launched in July – both in terms of geographical expansion and technological developments. Moving to iPhone and iPod Touch allows us to take the service to a significant new potential audience and deliver fantastic programme content from the BBC and the UK’s creative industry.”
Expanding the Reach of BBC iPlayer
The decision to bring the BBC iPlayer to iPhone and iPod Touch is a strategic move to expand the reach of the service. With millions of iPhone and iPod Touch users worldwide, this new application will allow a broader audience to access BBC’s rich content library. The iPlayer app has been a significant success on the iPad, and the BBC aims to replicate this success on smaller devices. By making the app available for free, the BBC ensures that more users can enjoy their favorite shows and documentaries without any financial barriers.
The trial phase in the selected countries will help the BBC gather valuable feedback and make necessary adjustments to improve the user experience. This phased approach allows the BBC to fine-tune the app before a broader rollout, ensuring that the final product meets the high standards expected by users.
Technological Advancements and User Experience
The new iPlayer app for iPhone and iPod Touch is not just a scaled-down version of the iPad app. It has been specifically designed to cater to the unique features and limitations of smaller screens. The user interface has been optimized to ensure smooth navigation and easy access to content. The app will support high-quality streaming, ensuring that users can enjoy their favorite BBC programs without any compromise in quality.
Moreover, the app will include features such as personalized recommendations, allowing users to discover new content based on their viewing history. This personalized approach enhances the user experience, making it easier for users to find content that matches their interests. The app will also support offline viewing, enabling users to download their favorite shows and watch them later without an internet connection.
The BBC’s commitment to technological advancements is evident in the development of this new app. By leveraging the latest technologies, the BBC aims to provide a seamless and enjoyable viewing experience for users on smaller devices.
The launch of the BBC iPlayer app for iPhone and iPod Touch marks a significant milestone in the BBC’s efforts to expand its digital presence. By making the app available for free and optimizing it for smaller screens, the BBC is set to reach a wider audience and provide them with access to high-quality content. The trial phase in selected countries will help the BBC gather valuable feedback and make necessary improvements, ensuring that the final product meets the expectations of users. With features such as personalized recommendations and offline viewing, the new iPlayer app promises to deliver an enhanced user experience, making it easier for users to enjoy their favorite BBC programs on the go.
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