Two of the UK’s major broadcasters, the BBC and ITV, have announced the launch of a new streaming service called BritBox.
The service is already available in the US and has around 500,000 subscribers. It is now launching in the UK, aiming to capture the hearts of British viewers with a rich library of content.
“BritBox will be the home for the best of British creativity – celebrating the best of the past, the best of today and investing in new British originated content in the future.”
BBC Director-General, Tony Hall, said: “I am delighted that the BBC and ITV are working together on something truly special – BritBox. A new streaming service delivering the best home-grown content to the public who love it best. The service will have everything from old favourites to recent shows and brand new commissions. It’s an exciting time for the viewing public.”
Content and Features
BritBox promises to be a treasure trove for fans of British television. The service will feature a wide array of content, including classic series, contemporary hits, and exclusive new productions. This means that viewers can expect to see beloved shows like “Doctor Who,” “Downton Abbey,” and “Broadchurch,” alongside fresh, original programming that will be produced specifically for BritBox.
The platform aims to cater to a diverse audience by offering a variety of genres, from drama and comedy to documentaries and reality TV. This extensive range of content is designed to appeal to all age groups and tastes, ensuring that there is something for everyone.
Strategic Collaboration
The collaboration between the BBC and ITV is a strategic move to compete with other streaming giants like Netflix and Amazon Prime. By pooling their resources and expertise, these two broadcasting powerhouses aim to create a unique service that stands out in the crowded streaming market. This partnership also signifies a shift in the broadcasting landscape, as traditional TV networks adapt to the changing ways in which audiences consume content.
Carolyn McCall, CEO of ITV, added: “BritBox will be the place to stream the best of British television, showcasing the depth and breadth of British creativity. We are committed to making BritBox the go-to destination for anyone looking for high-quality, original British programming.”
As yet, there are no details on how much this new streaming service will cost, but it is expected to be competitively priced to attract a broad subscriber base. The service will launch in the second half of 2019, and more information about subscription plans and pricing will likely be revealed closer to the launch date.
Future Prospects
Looking ahead, BritBox has the potential to become a significant player in the streaming industry. With the backing of two of the UK’s most respected broadcasters, the service is well-positioned to deliver high-quality content that resonates with viewers. Additionally, the focus on British programming sets BritBox apart from other streaming services, offering a unique selling point that could attract subscribers both in the UK and internationally.
The success of BritBox in the US, where it has already garnered a substantial subscriber base, bodes well for its prospects in the UK. If the service can replicate this success on home soil, it could pave the way for further expansion and innovation in the streaming market.
The launch of BritBox represents an exciting development for British television. By bringing together the best of the BBC and ITV, the service promises to offer a rich and diverse array of content that celebrates British creativity. As the streaming landscape continues to evolve, BritBox is poised to become a key player, delivering high-quality, home-grown programming to audiences who love it best.
Source BBC
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