Belgium-based AXA insurance has been busy getting creative with its advertising campaigns to promote its new iOS apps. Using QR tags and some funky technology wizardry, AXA has managed to create some very innovative adverts that stand out in the crowded insurance market. The first car insurance app was released last year, and AXA has now released another app for home insurance, accompanied by a similarly inventive advertising campaign.
Innovative Use of QR Tags
The adverts tempt the viewer to use their iPhone to interact with the advert, allowing them to see the side that people without an iPhone can’t see by the use of a QR tag. This interactive element not only engages the audience but also provides a unique user experience that differentiates AXA from its competitors. By scanning the QR code, users can unlock hidden content, making the advertisement more dynamic and memorable. Watch the videos after the jump to see them in action.
Engaging Magazine Advertisements
The magazine advert invites readers to place their iPhones on the page to see how an accident occurred. This clever use of augmented reality not only captures the reader’s attention but also provides an educational aspect by demonstrating the cause and effect of accidents. This approach can be particularly effective in raising awareness about the importance of insurance and how it can protect against unforeseen events.
AXA’s innovative advertising campaigns are a testament to how technology can be leveraged to create more engaging and effective marketing strategies. By integrating QR codes and augmented reality, AXA not only captures the audience’s attention but also provides a more interactive and informative experience. This approach can be particularly effective in the insurance industry, where understanding the product and its benefits is crucial for potential customers.
Moreover, these campaigns highlight the growing trend of using mobile technology in advertising. As more people rely on their smartphones for information and entertainment, integrating mobile-friendly elements into advertisements can significantly enhance their reach and impact. AXA’s use of QR codes and augmented reality is a perfect example of how traditional advertising mediums like magazines can be revitalized with modern technology.
In conclusion, AXA’s creative advertising campaigns for its iOS apps are a brilliant example of how technology can be used to enhance user engagement and provide a unique experience. By using QR tags and augmented reality, AXA has managed to create advertisements that are not only visually appealing but also highly interactive and informative. This innovative approach sets a new standard for advertising in the insurance industry and demonstrates the potential of mobile technology in creating more effective marketing strategies.
Via 9 to 5 Mac
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