Belgium based AXA insurance and been busy getting creative with its advertising campaigns to promote it new iOS apps. Using QR tags and some funky technology wizardry to create some very innovative adverts. The first car insurance app was released last year and AXA have now released another for home insurance, with a similarly invent advertising campaign.
The adverts tempt the viewer to use their iPhone to interact with the advert allowing them to see the side that people without an iPhone cant see by the use of a QR tag. Watch the videos after the jump to see them in action.
The magazine advert invites readers to place their iPhones on the page to see how a accident occurred.
Via 9 to 5 Mac