If you were hoping to purchase a copy of James Cameron’s Avatar movie to play on your new 3D HDTV setup, unfortunately, you’re going to have to wait another 12 plus months in the UK.
The only way to get a copy in the next year will be to purchase either a Panasonic 3DTV or Blu-ray player, as Panasonic has clinched a deal that gives them exclusivity for the movie from December 1st, 2010 until February 2012.
The Impact of Panasonic’s Exclusive Deal
It was anticipated that the 3D version of the movie would be arriving in UK stores early 2011. However, Panasonic UK’s press officer Sara Barrett said, “Just to confirm the Avatar bundle deal does run until Feb 2012.” This exclusivity deal means that consumers who are eager to experience the groundbreaking visuals of Avatar in 3D will have to invest in Panasonic’s hardware. This strategy is likely aimed at boosting sales of Panasonic’s 3DTVs and Blu-ray players, leveraging the popularity of Avatar to gain a competitive edge in the market.
The Panasonic deal has already increased the price of the Avatar 3D disk, which are now currently selling on eBay for £80. This price surge is a clear indication of the high demand and limited supply created by the exclusivity agreement. For many fans, the wait and the additional cost may be frustrating, but it also highlights the value and appeal of 3D technology in home entertainment.
Broader Implications for the 3D Home Entertainment Market
This exclusivity deal is not just about Panasonic and Avatar; it reflects broader trends in the home entertainment market. As 3D technology continues to evolve, manufacturers are looking for ways to differentiate their products and attract consumers. Exclusive content deals, like the one between Panasonic and Avatar, are one way to achieve this. By offering something that competitors cannot, companies can create a unique selling proposition that drives sales and brand loyalty.
However, such deals can also have downsides. For consumers, the need to purchase specific hardware to access desired content can be a barrier. It can limit choices and force consumers into buying products they might not otherwise consider. For the industry, while exclusivity can drive short-term sales, it can also lead to fragmentation and frustration among consumers, potentially slowing the overall adoption of new technologies.
In the case of Avatar, the movie’s immense popularity and the groundbreaking nature of its 3D effects make it a powerful tool for Panasonic. But as the market for 3D content grows, it will be interesting to see how other manufacturers respond. Will they seek similar deals, or will they focus on making their hardware compatible with a broader range of content? The answers to these questions will shape the future of 3D home entertainment.
For now, if you’re an Avatar fan in the UK eager to experience the movie in 3D, your best bet is to look into Panasonic’s offerings. While the wait may be long and the cost higher than expected, the experience of watching Avatar in 3D is likely to be worth it for many enthusiasts.
Via Gizmodo
Latest Geeky Gadgets Deals
Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn about our Disclosure Policy.
