After news leaked about Archos’s new Arnova 3G tablets early last month, Archos has now officially launched the new tablets to the world. The Arnova range of tablets has been created for budget-conscious consumers and is equipped with either a 10.1 inch or 9.7 inch display and runs Google’s latest Android 4.0 Ice Cream Sandwich (ICS) operating system.
Specifications and Features
The Archos Arnova 10b G3 has a 10.1 inch display with a resolution of 1024 x 600 pixels. It is powered by a 1 GHz ARM Cortex-A8 processor, supported by 1GB of RAM, and provides 1080p high definition video playback. This makes it a suitable option for users who enjoy watching high-definition content on a larger screen. The tablet also includes essential connectivity options such as Wi-Fi and USB ports, making it versatile for various uses. Once it arrives in stores, it is expected to be priced around $200, making it an affordable option for those looking for a budget-friendly tablet with decent performance.
The Arnova 9 G3 also features a 1 GHz ARM Cortex-A8 CPU, supported by 1GB of RAM, with internal storage options ranging from 4GB to 8GB. It boasts a 9.7 inch, 1024 x 768 pixel IPS capacitive touchscreen display that supports 5-point multitouch gestures. This display technology ensures better color reproduction and wider viewing angles, making it ideal for media consumption and gaming. The Arnova 9 G3 is expected to be priced around $250, slightly higher than the 10b G3, but it offers a more premium display experience.
Target Audience and Market Position
The Arnova series is clearly aimed at budget-conscious consumers who are looking for a functional tablet without breaking the bank. These tablets are perfect for students, casual users, and anyone who needs a secondary device for media consumption, web browsing, and light productivity tasks. The inclusion of Android 4.0 Ice Cream Sandwich (ICS) ensures that users have access to a wide range of apps and services available on the Google Play Store, enhancing the overall user experience.
Archos has positioned the Arnova tablets as affordable alternatives to more expensive brands like Apple and Samsung. By offering decent specifications at a lower price point, Archos aims to capture a segment of the market that is often overlooked by premium brands. The company’s strategy seems to be focused on providing value for money, ensuring that users get the most out of their investment.
In addition to the hardware specifications, Archos has also included several software enhancements to improve the user experience. For instance, the tablets come pre-loaded with a suite of productivity and entertainment apps, allowing users to get started right out of the box. The devices also support various multimedia formats, making them versatile for different types of content consumption.
Overall, the launch of the Arnova 3G tablets marks a significant step for Archos in expanding its product lineup and reaching a broader audience. With competitive pricing and a focus on essential features, the Arnova tablets are poised to make a mark in the budget tablet market.
Source: Liliputing
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