Apple’s first TV show, Planet of the Apps, is launching on Apple Music, and the show was showcased at their Worldwide Developer Conference recently.
Planet of the Apps is a reality show where developers compete to get their app published. The show features a star-studded panel made up of Jessica Alba, Gwyneth Paltrow, and Gary Vaynerchuk, and it is hosted by Zane Lowe.
Format and Concept
The format of Planet of the Apps is designed to be both entertaining and educational. Developers pitch their app ideas to the celebrity panel, who then decide whether to mentor the developers and help them bring their ideas to fruition. The show aims to provide a platform for innovative app developers to gain exposure and potentially secure funding for their projects.
Each episode follows a structured format where developers have 60 seconds to pitch their app idea while riding an escalator. If the panelists are interested, they can swipe right to show their interest. If not, they swipe left. This unique pitching method adds an element of suspense and excitement to the show.
Celebrity Panel and Mentorship
The celebrity panelists bring a wealth of experience and expertise to the table. Jessica Alba, co-founder of The Honest Company, offers insights into branding and consumer products. Gwyneth Paltrow, founder of Goop, provides guidance on lifestyle and wellness apps. Gary Vaynerchuk, a renowned entrepreneur and investor, shares his knowledge on marketing and business strategy. Host Zane Lowe, a well-known DJ and music producer, adds a dynamic presence to the show.
The mentorship aspect of the show is particularly valuable for the developers. The panelists work closely with the selected developers, offering advice, resources, and connections to help them refine their apps and prepare for the final pitch to venture capitalists. This mentorship can be a game-changer for developers looking to break into the competitive app market.
Apple has made the first episode of Planet of the Apps available for free, and the show will be aired on Apple Music every week. This strategic move not only promotes Apple Music but also highlights Apple’s commitment to fostering innovation in the app development community.
The Planet of the Apps TV show is available to view on iTunes and also on Apple Music. You can find out more details at the link below.
Source Apple
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