According to a recent report by Gartner, sales of Apple’s Mac range of computers are down in the 3rd quarter of 2019.
Apple apparently shipped an estimated 5.1 million Macs for the quarter, which is a slight decrease from the 5.3 million Macs shipped in the same quarter of 2018. It’s important to note that these figures are estimated and may not reflect the exact numbers.
Market Share and Competitors
The table below shows all of the computer retailers and their market share. Apple’s market share apparently dropped to 7.5% for the quarter, down from a previous 7.9 percent. This decline, although not drastic, indicates a slight shift in consumer preferences or competitive dynamics.
Despite the drop, Apple remains in the fourth position in the computer sales market, trailing behind industry giants like Dell, HP, and Lenovo. These companies have managed to maintain or even grow their market shares, thanks to their diverse product lines and competitive pricing strategies. For instance, Lenovo has been particularly aggressive in expanding its presence in both consumer and enterprise markets, offering a wide range of devices that cater to different needs and budgets.
Future Prospects and Upcoming Releases
Apple is expected to release some new iMacs, a new Mac Pro, and an iMac Pro over the next year. These upcoming releases could potentially help the company increase sales of their Mac range of computers. The new models are anticipated to feature significant upgrades in terms of performance, design, and functionality, which could attract both new and existing customers.
For example, the new Mac Pro is rumored to be a powerhouse designed for professional users who require high-performance computing for tasks such as video editing, 3D rendering, and software development. The iMac Pro, on the other hand, is expected to offer a blend of performance and aesthetics, making it an attractive option for creative professionals.
Moreover, Apple has been focusing on integrating its hardware and software ecosystems more tightly. The introduction of macOS Catalina, with features like Sidecar, which allows an iPad to be used as a secondary display, and enhanced security measures, could make Macs more appealing to a broader audience.
It will be interesting to see where Apple stands in 12 months’ time. The tech giant has a history of bouncing back with innovative products that set new industry standards. For instance, the introduction of the M1 chip in late 2020 revolutionized the performance and efficiency of Macs, setting a new benchmark for the industry.
In conclusion, while Apple’s Mac sales have seen a slight decline in the third quarter of 2019, the company’s future prospects look promising with the anticipated release of new models and continuous innovation in both hardware and software. The competitive landscape remains challenging, but Apple’s commitment to quality and innovation could help it regain its footing in the market.
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