According to a recent report by research firm IDC both Apple and Google are continuing to dominate the smartphone markets with their mobile OS platforms.
Apple’s iOS and Google’s Android OS apparently accounted for a massive 96.3 percent of the smartphone market for 2014.
“Many of the same drivers were in play for Android and iOS to tighten their grip on the market,” said Ramon Llamas, Research Manager with IDC’s Mobile Phone team. “A combination of strong end-user demand, refreshed product portfolios, and the availability of low-cost devices – particularly for Android – drove volumes higher.
“What will bear close observation is how the two operating systems fare in 2015 and beyond,” added Llamas. “Now that Apple has entered the phablet market, there are few new opportunities for the company to address. Meanwhile, Samsung experienced flat growth in 2014, forcing Android to rely more heavily on smaller vendors to drive volumes higher.”
Google’s Android is in the top spot with an overall share of the smartphone market of around 81.5 percent and Apple’s iOS is in second place with 14.8 percent.
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