We have heard rumors before that Apple [AAPL] is working on a new version of their Apple TV. Although Steve Jobs recently described Apple TV as a hobby, we suspect Apple has something up its sleeve for Apple TV.
Back in May, it was reported that Apple was working on a new version of Apple TV that would be based on Apple’s iOS 4 and would retail for about $99. Now the NYT is reporting the same and that Apple is taking the Apple TV seriously this time.
Re-Designed Interface and Potential Features
According to sources close to Apple, they are working on an update to the Apple TV software which will give users a completely re-designed interface, which could be based on iOS 4. Although they did not say whether the hardware would get revamped, the software update alone could bring significant changes. The new interface might offer a more intuitive and user-friendly experience, making it easier for users to navigate through their favorite content.
One of the most exciting possibilities is the integration of the App Store into Apple TV. If the new Apple TV were based on iOS 4, it could allow users to download apps and games in addition to movies and music. This would transform Apple TV from a simple streaming device into a versatile entertainment hub. Imagine being able to play your favorite iOS games on the big screen or using productivity apps directly from your TV.
Competitive Pricing and Market Impact
Apple could possibly just update the software for Apple TV and then reduce the price of the existing hardware. At a price point of $99, the new Apple TV could be a game-changer in the streaming device market. Competing devices like Roku and Amazon Fire TV would have to step up their game to match the features and pricing of the new Apple TV.
Moreover, the integration of iOS 4 could mean better synchronization with other Apple devices. For instance, users could start watching a movie on their iPhone and seamlessly continue on their Apple TV. This kind of ecosystem integration is something Apple excels at and could be a significant selling point for the new Apple TV.
Would you buy an Apple TV if Apple managed to get the software right, and it had the ability to play games as well as watch movies? The potential for a more interactive and engaging experience could attract a broader audience, including gamers and app enthusiasts who might not have considered Apple TV before.
Additionally, the new Apple TV could support advanced features like voice control through Siri, making it even more convenient to use. Imagine simply asking Siri to play your favorite show or search for a specific movie without having to navigate through menus.
In conclusion, while Apple TV has been considered a hobby by Apple in the past, the upcoming updates and potential new features suggest that Apple is ready to take it seriously. With a re-designed interface, the possibility of app and game downloads, and a competitive price point, the new Apple TV could become a must-have device for many households.
via Dvice
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