Apple has released a new advert for the Apple Watch Ultra, the advert is designed to show off the durability of this new rugged Apple Watch.
The Apple Watch Ultra is Apple’s most durable smartwatch to date, it is designed to be used as a dive watch and in extreme conditions.
Meet the new Apple Watch Ultra. With a robust titanium case, our biggest, brightest Apple Watch display ever, a customizable Action button, water resistant 100m and three specialized bands made for athletes and adventurers of all kinds.
Design and Durability
The Apple Watch Ultra comes with a titanium case and a 49mm display, making it significantly more rugged than the standard Apple Watch. The titanium case not only provides a sleek and modern look but also ensures that the watch can withstand harsh conditions. Additionally, the watch features a sapphire crystal display, which is known for its scratch-resistant properties, ensuring that the screen remains clear and unblemished even in the toughest environments.
The device boasts a MIL-STD 810H rating, which is a military standard for durability and environmental performance. This rating means that the Apple Watch Ultra has undergone rigorous testing to ensure it can handle extreme temperatures, shock, and vibration. Furthermore, the watch has an EN13319 certification, a standard for dive computers, making it suitable for underwater activities. It is water-resistant up to 100 meters, allowing divers to use it confidently during their underwater adventures.
Features and Functionality
One of the standout features of the Apple Watch Ultra is its customizable Action button. This button can be programmed to perform various functions, such as starting a workout, marking a segment in a race, or even launching a specific app. This level of customization ensures that users can tailor the watch to their specific needs, making it a versatile tool for athletes and adventurers alike.
The Apple Watch Ultra also comes with three specialized bands designed for different activities. The Alpine Loop is perfect for outdoor adventures, the Trail Loop is ideal for endurance athletes, and the Ocean Band is designed for water sports enthusiasts. Each band is crafted to provide maximum comfort and durability, ensuring that the watch stays securely on the wrist during any activity.
In terms of display, the Apple Watch Ultra features the largest and brightest screen ever seen on an Apple Watch. This ensures that users can easily read the display even in bright sunlight or underwater. The watch also includes advanced health and fitness tracking features, such as heart rate monitoring, ECG, blood oxygen measurement, and sleep tracking. These features make it an invaluable tool for anyone looking to monitor their health and fitness levels closely.
The device also supports a wide range of apps, allowing users to access everything from navigation tools to music streaming services directly from their wrist. With built-in GPS, users can track their location and routes accurately, making it an excellent companion for hiking, running, and other outdoor activities.
Pricing for the new rugged Apple Watch starts at $799 in the USA and £849 in the UK. While this may seem steep, the combination of advanced features, durability, and versatility makes it a worthwhile investment for those who need a reliable smartwatch for extreme conditions. The choice of three different straps ensures that users can select the one that best suits their lifestyle and activities.
The Apple Watch Ultra is a testament to Apple’s commitment to innovation and quality. Its robust design, advanced features, and versatility make it an ideal choice for athletes, adventurers, and anyone looking for a durable and reliable smartwatch. Whether you’re diving deep underwater, hiking up a mountain, or simply going about your daily routine, the Apple Watch Ultra is designed to keep up with you every step of the way.
Source Apple, 9 to 5 Mac
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