Earlier today we heard that the new Apple Music streaming service would be announced during the WWDC 2015 Keynote later today.
Apple is expected to charge $10 a month for their new service and according to a recent report, the company is looking to get 100 million subscribers to their new paid service.
Apple’s Ambitious Subscriber Goal
Spotify, Deezer, and other music streaming services have around 41 million paid subscribers globally, so Apple’s plan of more than doubling all of the other services is ambitious. However, Apple does have a good chance of reaching its goal as the company will only offer a paid version of the Apple Music streaming service. Other companies like Spotify also offer a free version supported by adverts.
Apple has hundreds of millions of iTunes users which it can market its new $10 Apple Music streaming service to. This existing user base provides a significant advantage, as these users are already familiar with Apple’s ecosystem and may be more inclined to subscribe to a new service offered by the company. Additionally, Apple has a strong brand loyalty, which could further aid in converting iTunes users to Apple Music subscribers.
Marketing Strategies and Competitive Edge
Apple’s marketing strategies will play a crucial role in achieving its ambitious subscriber goal. The company is known for its innovative and effective marketing campaigns, which often create a buzz and attract a large audience. By leveraging its existing platforms, such as the App Store and iTunes, Apple can promote Apple Music to millions of users worldwide.
Moreover, Apple Music is expected to offer exclusive content and features that could attract more subscribers. For instance, the service might include exclusive releases from popular artists, curated playlists, and personalized recommendations. These features could differentiate Apple Music from its competitors and make it more appealing to potential subscribers.
Another factor that could contribute to Apple Music’s success is its integration with other Apple products and services. For example, Apple Music could be seamlessly integrated with Siri, allowing users to control their music with voice commands. Additionally, the service could be integrated with Apple Watch, providing users with a convenient way to access their music on the go.
Apple’s extensive resources and strong relationships with record labels and artists could also give it a competitive edge. The company has the financial capability to negotiate favorable deals with record labels and secure exclusive content, which could attract more subscribers to Apple Music.
Furthermore, Apple Music’s global reach could help the company achieve its subscriber goal. The service is expected to be available in multiple countries, allowing Apple to tap into a large and diverse audience. By offering localized content and features, Apple Music could appeal to users in different regions and increase its subscriber base.
In conclusion, while Apple’s goal of reaching 100 million subscribers for its new Apple Music streaming service is ambitious, the company has several factors working in its favor. Its existing user base, strong brand loyalty, innovative marketing strategies, exclusive content, and integration with other Apple products and services could all contribute to the success of Apple Music. It will be interesting to see if the company can reach its 100 million users goal. We will have more details on the service when it is made official later today.
Source
Latest Geeky Gadgets Deals
Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn about our Disclosure Policy.
