The European Union is proposing new rules in Europe which could see Apple TV+ banned unless it makes some changes to its content.
The new rules will stipulate that streaming services like Apple TV+, Netflix, Amazon Prime Video, and others will need to have at least 30 percent of their content from Europe.
Minister Catherine Martin says Apple TV+ has to have minimum 30pc European content or govt will shut it down across Europe.
(— Same new legislative bill, implementing EU directive.)
— Adrian Weckler (@adrianweckler) December 9, 2020
Impact on Streaming Services
If these new rules come into place in Europe, then we can see Apple and other streaming services acquiring more European content to make sure they meet the requirements, rather than withdrawing their services in Europe. This move could significantly impact the content libraries of these platforms, leading to a more diverse range of shows and movies available to European audiences.
For instance, Netflix already has a substantial amount of European content, including popular series like “Money Heist” from Spain and “Dark” from Germany. However, Apple TV+ is relatively new to the streaming game and has a smaller library, which means it might need to invest heavily in European productions to comply with the new regulations.
Benefits of the New Rules
The proposed rules could have several benefits. Firstly, they would promote European culture and creativity by providing a platform for local filmmakers and producers. This could lead to an increase in high-quality European content, which might otherwise struggle to find a global audience.
Secondly, it could create more job opportunities within the European film and television industry. With streaming giants like Apple and Amazon investing in European content, there would be a surge in demand for local talent, from actors and directors to writers and production crews.
Moreover, European viewers would get a chance to see more of their own stories and cultures represented on screen. This could foster a greater sense of connection and pride in local productions, as well as provide a more balanced view of global storytelling.
Challenges and Considerations
However, there are also challenges to consider. For streaming services, meeting the 30 percent requirement might not be straightforward. They would need to navigate different languages, cultural nuances, and production standards across various European countries. This could require significant investment and strategic planning.
Additionally, there is the question of quality versus quantity. While the new rules aim to increase the amount of European content, it is crucial that this content maintains high standards. Streaming services will need to ensure that they are not just meeting the quota but also delivering engaging and well-produced shows and movies.
Furthermore, there could be resistance from some consumers who prefer the current content offerings. Streaming platforms will need to strike a balance between introducing new European content and retaining popular shows and movies from other regions.
The European Union’s proposed rules could lead to significant changes in the streaming landscape. While there are challenges to overcome, the potential benefits for European culture, creativity, and the local film industry are substantial. It will be interesting to see how streaming giants like Apple TV+ adapt to these new regulations and what impact it will have on their content libraries.
Source MacRumors
Latest Geeky Gadgets Deals
Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn about our Disclosure Policy.
