Nielsen has just released their latest numbers for the US smartphone market for the month of June, and according to their latest research, Apple is the top smartphone manufacturer with a share of 28 percent of the market for their iPhone.
Google’s Android OS has taken a total of 39 percent of the market according to the report, making it the top smartphone platform in the US for June. Out of the Android devices, HTC is the top manufacturer with a share of 14 percent.
Android’s Dominance in the Market
Next in line for Android devices is Motorola with an 11 percent share, and in third place is Samsung. We wonder how these figures will look when Samsung releases the Galaxy S II in the US next month. The Galaxy S II has been highly anticipated and is expected to make a significant impact on the market. Samsung’s innovative features and strong marketing campaigns could potentially shift the market dynamics, especially considering the success of their previous models.
The competition between Android manufacturers is fierce, with each company striving to outdo the others in terms of technology, design, and user experience. HTC’s strong performance can be attributed to its focus on high-quality hardware and user-friendly interfaces. Motorola, on the other hand, has been leveraging its brand legacy and robust build quality to attract consumers.
Apple’s Continued Success
Apple’s 28 percent market share is a testament to the enduring popularity of the iPhone. Despite the growing competition from Android devices, Apple has managed to maintain a loyal customer base. This can be attributed to several factors, including the seamless integration of hardware and software, a strong ecosystem of apps and services, and consistent innovation in design and functionality.
The iPhone’s user experience is often cited as one of its strongest selling points. Apple’s focus on simplicity and ease of use has resonated with consumers, making the iPhone a preferred choice for many. Additionally, Apple’s marketing strategies and brand image have played a significant role in maintaining its market position.
Looking ahead, it will be interesting to see how Apple responds to the increasing competition from Android manufacturers. With rumors of new iPhone models and potential innovations on the horizon, Apple is likely to continue its strong performance in the market.
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Source TUAW
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