The Apple Store is currently down ahead of the highly anticipated iPhone 5C pre-orders. Apple was scheduled to start taking pre-orders for the device at 12 AM Pacific Time, and the store should be back online shortly.
The iPhone 5C will be available for pre-order soon, and it is set to launch in Apple stores and with various mobile carriers next Friday, the 20th of September. This colorful and more affordable version of the iPhone is expected to attract a wide range of customers, especially those looking for a budget-friendly option without compromising on quality.
iPhone 5S Launch Details
The iPhone 5S, Apple’s flagship model, will also go on sale next Friday, the 20th of September. However, unlike the iPhone 5C, Apple is not taking pre-orders for the iPhone 5S. This decision extends to mobile carriers as well, who are also not permitted to take pre-orders for the iPhone 5S. This strategy might be aimed at creating a sense of urgency and exclusivity around the iPhone 5S, encouraging customers to visit stores in person on the launch day.
The iPhone 5S is expected to feature significant upgrades over its predecessor, including a faster processor, improved camera capabilities, and potentially new features like a fingerprint sensor for enhanced security. These enhancements are likely to make the iPhone 5S a highly sought-after device, despite the lack of pre-order availability.
Market Strategy and Customer Response
We presume that the decision to not allow pre-orders for the iPhone 5S is being done to boost pre-order sales of the new iPhone 5C. By focusing pre-order efforts on the iPhone 5C, Apple might be aiming to gauge the market’s response to this new model and ensure a strong initial sales performance.
I have spoken to a number of mobile carriers here in the UK, and they have confirmed that they are not allowed to take pre-orders for the iPhone 5S. However, many of these carriers are creating lists of customers who are interested in purchasing the device. This approach allows carriers to manage customer expectations and prepare for the high demand expected on the launch day.
The iPhone 5C, with its variety of color options and lower price point, is expected to appeal to a broader audience, including younger consumers and those looking to enter the Apple ecosystem for the first time. The iPhone 5S, on the other hand, is likely to attract tech enthusiasts and loyal Apple customers who are eager to experience the latest advancements in smartphone technology.
In conclusion, Apple’s strategy of staggering the pre-order and launch processes for the iPhone 5C and iPhone 5S appears to be a calculated move to maximize sales and generate excitement around both models. As the launch date approaches, it will be interesting to see how consumers respond to these new offerings and how they impact Apple’s position in the highly competitive smartphone market.
Source Apple
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