Reports continue to indicate sales of the iconic Apple iPhone are on the decline. An analyst from Wedge Partners named Brian Blair has announced that Apple has cut production of the iPhone by a fifth for the second half of 2013. The analyst says that the cutback in production is a response to slowing sales for the device.
According to the analyst Apple will produce between 90 million and 100 million handsets in the second half 2013. That is a decline in production from previous estimates of 115 million to 120 million units. While reducing production indicates reduced demand for the iPhone, if Apple was able sell 100 million handsets it would still be at 26% increase in sales for the second year according to the Telegraph.
Apple is also rumored to be working on a cheaper iPhone and perhaps a new high-end device as well. It wouldn’t be the first time demand for the current iPhone declined significantly as rumors of new products coming continue to build.
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