Apple has taken the top sport from Samsung for quarter 4 of 2016, the company shipped a total of 78.3 million smartphones which was up on the same period in 2015.
Samsung shipped a total of 77.5 million smartphones in quarter four of 2016, this was down form 81.3 million devices in the same quarter in 2015.
Apple shipped 78.3 million smartphones worldwide and captured 18 percent marketshare in Q4 2016, rising a steady 5 percent annually from 74.8 million units in Q4 2015. This was the iPhone’s best performance for over a year, as Apple capitalized on Samsung’s recent missteps. Samsung shipped 77.5 million smartphones worldwide in Q4 2016, dipping 5 percent annually from 81.3 million units in Q4 2015. Samsung lost momentum in the quarter as a result of its Note 7 battery fiasco. Samsung captured 18 percent share for the quarter and 21 percent share for the full year, its lowest level since 2011. Samsung will be banking on the rumored Galaxy S8 model in a few weeks’ time to reignite growth and return to the top spot in quarterly smartphone shipments. On an annualized basis, Samsung maintained first position with 309 million units shipped worldwide in 2016.
You can find out more details about the quarter four global smartphones sales over at Strategy Analytics at the link below.
Source Strategy Analytics
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