The other day we told you that the iPhone 4 has been selling well in China, with supply outstripping demand. Now Vice President of China Unicom, Li Gang, has announced that they have sold over 100,000 iPhone 4s in China in the first 4 days.
The had pre-orders for a total of 200,000 iPhone 4s even before it went on sale, and this compares with a total of 100,000 of the iPhone 3GS and 3G which took a total of four months to reach the same sales figures.
China Unicom’s Strategic Moves
China Unicom is expected to get their next shipment of the iPhone 4 on the 1st of October. Whether this will be enough to meet demand remains to be seen. It looks like the iPhone 4 will end up being very popular in China. The rapid sales can be attributed to several strategic moves by China Unicom, including extensive marketing campaigns and attractive data plans that appeal to a broad range of consumers. Additionally, the partnership between Apple and China Unicom has been instrumental in ensuring that the iPhone 4 reaches a wide audience, leveraging China Unicom’s extensive distribution network.
Consumer Enthusiasm and Market Impact
The enthusiasm for the iPhone 4 in China is a testament to the growing consumer base that is increasingly tech-savvy and eager to adopt the latest technology. The iPhone 4’s features, such as the Retina display, improved camera, and sleek design, have resonated well with Chinese consumers. This surge in demand also highlights the importance of the Chinese market for Apple, as it continues to expand its global footprint.
Moreover, the success of the iPhone 4 in China could have a ripple effect on the broader smartphone market in the country. Competitors may need to ramp up their efforts to innovate and offer competitive alternatives to capture the attention of consumers. This could lead to a more dynamic and competitive market, ultimately benefiting consumers with more choices and better technology.
via BGR
Have a look at our iPhone 4 review and also our article on the difference between the iPhone 4 and iPhone 4S.
The impressive sales figures of the iPhone 4 in China within the first few days of its release underscore the strong demand for Apple’s products in the region. As China Unicom prepares for the next shipment, it will be interesting to see how the market evolves and whether the iPhone 4 can maintain its momentum. The initial success is a promising indicator of the potential for future growth and innovation in the Chinese smartphone market.
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