Apple has started selling an unlocked version of the 3G iPhone in Hong Kong, via the Apple Store.
“iPhone 3G purchased at the Apple Online Store can be activated with any wireless carrier. Simply insert the SIM from your current phone into iPhone 3G and connect to iTunes 8 to complete activation.”
The unlocked 3G iPhone is available online from the Hong Kong Apple Store with the 8GB model going for HK$5,500 (about $694) and the 16GB version going for HK$6,200 (about $797).
Availability and Pricing
It looks like the terms and conditions limit the delivery of this unlocked 3G iPhone to Hong Kong. No other Apple Store’s online are selling this version yet, and it is not clear whether or not unlocked versions will be available in the US and Europe. This exclusivity to the Hong Kong market might be a strategic move by Apple to test the waters before a broader release. The pricing strategy also reflects the premium nature of the device, with the 8GB model priced at HK$5,500 (about $694) and the 16GB version at HK$6,200 (about $797). These prices are relatively high compared to locked versions available through carriers, but the freedom to choose any carrier might justify the cost for many consumers.
Implications for the Global Market
If Apple are smart, they will offer unlocked 3G iPhones worldwide. The demand for unlocked phones is significant, as it allows users to switch carriers without being tied to a specific network. This flexibility is particularly appealing to frequent travelers and those living in regions with multiple competing carriers. Otherwise, we can expect to see these Hong Kong unlocked 3G iPhones appearing on eBay and other auction sites for silly prices. The secondary market for unlocked iPhones could become quite lucrative, with sellers potentially marking up prices significantly due to the high demand and limited supply.
Moreover, the availability of unlocked iPhones could disrupt the traditional carrier-subsidized model. Carriers often lock phones to their network to recoup the cost of the device through long-term contracts. An unlocked iPhone bypasses this model, allowing consumers to purchase the phone outright and choose their preferred carrier. This could lead to increased competition among carriers to offer better service and pricing to attract iPhone users.
Additionally, the move to sell unlocked iPhones in Hong Kong might be a response to the growing trend of consumers seeking more control over their devices. In many markets, consumers are becoming increasingly frustrated with carrier restrictions and are looking for alternatives that offer more freedom and flexibility. By offering an unlocked version, Apple is catering to this demand and positioning itself as a consumer-friendly brand.
The introduction of the unlocked 3G iPhone in Hong Kong is a significant development that could have far-reaching implications for the global smartphone market. If Apple decides to expand this offering to other regions, it could lead to increased competition among carriers and greater consumer choice. However, if the availability remains limited to Hong Kong, we can expect to see a thriving secondary market for these devices. Either way, the demand for unlocked iPhones is clear, and it will be interesting to see how Apple responds to this growing trend.
via and PC
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