Apple has today rolled out a new design to their online store that now merges the shop with product pages rather than having a separate store section for users to navigate to.
Merging the product pages and store now offers a more streamlined website but makes it a little trickier to find exactly what you want as far as accessories are concerned, offering large images and more scrolling.
Jump over to the Apple website to see for yourself and explore the new streamlined website that combins product information and e-commerce actions together. With a basket icon positioned in the top right of the screen to view your purchases before checkout. Apple explains :
We redesigned Apple.com knowing that our customers want to explore, research and shop in one place. The new Apple.com takes the very best of our existing site and our online store to give customers one simple destination to learn and buy without navigating between two different sites. We’ve also improved several of the site’s features to make shopping easier than ever for our customers.
What are your thoughts on the new design? Leave your comments below.