Apple’s AirPod Pro headphones were launched last year, the headphones cost around $100 more than the standard AirPod headphones. According to a recent report, there are some new AirPod Pro Lite headphones in the works.
The news comes in a report from Digitimes, which indicates that these new headphones will be released this year along with the new iPads, Apple Watch, and iMac.
Apple, maintaining partnerships with supply chains in both Taiwan and China, may have its Taiwanese partners handle more production of new-generation iPad, Apple Watch, AirPod Pro Lite and iMac devices to be released later, as the epidemic has raised risks of raw materials supply shortages and shipments disruptions arising from uncertain resumption of normal operations at components suppliers and assembly plants in China, the sources said.
Potential Features and Pricing
It is not clear as yet how much these new AirPods would retail for. The standard AirPods cost $159, and the AirPods Pro $249. There are also standard AirPods with a wireless charging case which cost $199. Given this pricing structure, it is likely that the AirPod Pro Lite will be priced somewhere between the standard AirPods and the AirPods Pro, possibly around $199 to $229. This would make them a more affordable option for consumers who want some of the advanced features of the AirPods Pro without the higher price tag.
The AirPod Pro Lite could potentially include features such as improved sound quality, better battery life, and some level of noise cancellation, although it might not be as advanced as the noise cancellation found in the AirPods Pro. Additionally, they may come with a wireless charging case as standard, which has become a popular feature among users.
Impact on the Market
The introduction of the AirPod Pro Lite could have a significant impact on the market. With the increasing popularity of wireless earbuds, Apple is likely aiming to capture a larger share of the market by offering a mid-range option. This could attract consumers who are looking for a balance between cost and features.
Moreover, the release of the AirPod Pro Lite alongside new iPads, Apple Watch, and iMac devices suggests that Apple is planning a comprehensive update to its product lineup. This could be a strategic move to boost sales across multiple product categories, especially in light of the supply chain disruptions caused by the epidemic.
Apple’s decision to potentially shift more production to its Taiwanese partners also highlights the company’s efforts to mitigate risks associated with its supply chain. By diversifying its production base, Apple can better manage potential shortages and ensure a steady supply of components for its new products.
It will be interesting to find out more details about these rumored new headphones from Apple. As always, the company is likely to keep specific details under wraps until an official announcement is made. However, given the success of the AirPods and AirPods Pro, it is reasonable to expect that the AirPod Pro Lite will be well-received by consumers.
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