The latest report from comScore has revealed that Apple is the top smartphone maker in the US for the three-month period ending in February 2015.
Apple has a 41.7 percent share of the market, which is down 0.1% on the previous quarter. In second place is Samsung with a 28.6% share of the market, which is also down on the previous quarter.
Market Penetration and Growth
186.3 million people in the U.S. owned smartphones (76.6 percent mobile market penetration) during the three months ending in February, up 5 percent since November. Apple ranked as the top OEM with 41.7 percent of U.S. smartphone subscribers. Samsung ranked second with 28.6 percent market share, followed by LG with 8.3 percent (up 0.7 percentage points from November), Motorola with 5.1 percent and HTC with 3.8 percent (up 0.1 percentage points).
The report highlights that 186.3 million people in the U.S. owned smartphones, which translates to a 76.6 percent mobile market penetration. This is a significant increase of 5 percent since November. The growth in smartphone ownership indicates a robust market with increasing consumer adoption of mobile technology.
Top Smartphone Manufacturers
Apple continues to lead as the top Original Equipment Manufacturer (OEM) with a 41.7 percent share of U.S. smartphone subscribers. Despite a slight decline of 0.1 percent from the previous quarter, Apple maintains a strong lead over its competitors. Samsung follows in second place with a 28.6 percent market share, also experiencing a slight decline.
LG is in third place with an 8.3% share of the US smartphone market, showing an increase of 0.7 percentage points from the previous quarter. This growth indicates that LG is gaining traction among U.S. consumers. In fourth place is Motorola with a 5.1 percent share, and HTC rounds out the top five with a 3.8 percent share, up 0.1 percentage points from November.
Mobile Operating System Market Share
When it comes to mobile operating systems, Android continues to dominate the market with a 52.8% share. This is a testament to the widespread adoption of Android devices across various manufacturers. In second place is Apple’s iOS with a 41.7% share, reflecting the strong loyalty and preference for Apple’s ecosystem among U.S. consumers.
The competition between Android and iOS remains fierce, with both operating systems offering unique features and experiences that cater to different segments of the market. Android’s open-source nature and wide range of device options appeal to a broad audience, while iOS’s seamless integration with other Apple products and services attracts a dedicated user base.
Implications for the Smartphone Market
The data from comScore provides valuable insights into the current state of the U.S. smartphone market. Apple’s continued dominance as the top smartphone maker underscores the company’s ability to innovate and maintain consumer interest. Samsung’s strong presence highlights its position as a formidable competitor, despite the slight decline in market share.
The growth of LG, Motorola, and HTC indicates that there is still room for other manufacturers to carve out their niche in the market. As smartphone technology continues to evolve, consumers will have more options to choose from, driving further competition and innovation.
The U.S. smartphone market remains dynamic and competitive, with Apple and Samsung leading the way. The increasing market penetration and growth of other manufacturers suggest a healthy and evolving industry. As technology advances and consumer preferences shift, it will be interesting to see how the market landscape changes in the coming years.
Source Comscore
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