Apple is now the fourth largest computer manufacturer with its Mac range of computers, ahead of the company are Dell, Lenovo, and HP.
According to a recent report from IDG and Gartner, Apple sold 19.6 million Macs in 2017, this puts the company in fourth place for computer sales in 2017.
This would be up from the previous year as Apple reported sales of 18.5 million Macs in 2016, so their computer sales have increased around six percent from 2016 to 2017.
Comparative Sales Analysis
Dell apparently sold double this with sales of 41.821 million in 2017, so Apple has some way to go to move from fourth place to third place on the list. Lenovo and HP also maintain strong positions in the market, with Lenovo leading the pack. The competition in the computer manufacturing industry is fierce, and each company is continually innovating to capture more market share. For instance, Dell has been focusing on its XPS and Alienware lines, which have been well-received for their performance and design.
Future Prospects for Apple
We got to see the new Apple iMac Pro last year, this launched in December and we are expecting to see a new range of iMacs this year. The iMac Pro has been praised for its powerful performance, making it a favorite among professionals in fields such as video editing, graphic design, and software development. Its high-end specifications, including up to 18-core processors and Radeon Pro Vega graphics, make it a formidable competitor in the high-performance desktop market.
Apple is also working on a new Mac Pro which the company is expected to show off sometime this year. The Mac Pro is anticipated to be a modular system, allowing users to upgrade components more easily compared to previous models. This could be a game-changer for professionals who require the latest hardware for demanding tasks. Additionally, Apple has been investing in its own silicon, with the introduction of the M1 chip in its latest MacBook Air, MacBook Pro, and Mac Mini models. The M1 chip has received positive reviews for its impressive performance and energy efficiency, setting a new standard for the industry.
It will be interesting to see if Apple can also increase sales of their Mac range in 2018. With the introduction of new models and continued innovation, Apple has the potential to climb higher in the rankings. The company’s focus on integrating hardware and software seamlessly provides a unique user experience that continues to attract a loyal customer base. Moreover, Apple’s ecosystem, which includes devices like the iPhone, iPad, and Apple Watch, creates a cohesive environment that encourages users to stay within the brand.
In conclusion, while Apple is currently the fourth largest computer manufacturer, its continuous efforts in innovation and product development could see it rise in the ranks. The competition remains stiff, but with new products like the iMac Pro and the upcoming Mac Pro, along with the advancements in their own silicon technology, Apple is well-positioned to capture a larger share of the market in the coming years.
Source: MacRumors
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