Apple has sent out an email to music labels informing them that they will be extending music previews in iTunes from 30 seconds to 90 seconds in its iTunes store in the US, with the immenent release of iTunes 10.1 just around the corner.
The new longer iTunes preview will apply to all songs which are longer than two minutes and thirty seconds, and according to Apple this will make people buy more songs, or at least this is how they are portraying it to the music companies.
It seems that music companies who do not wish to agree to the new 90 seconds preview will have to withdraw their music from the iTunes store, we suspect they will all be agreeing to it.
What do you guys withk, will longer song previews make you buy more music from iTunes?