Apple has big plans for Augmented Reality, the company’s CEO Tim Cook has mentioned previously that he is a fan of the technology. Apple recently added some new AR features to their iOS 11 software and now the company has purchased an AR startup called Vrvana.
Vrvana is a maker of Augmented Reality headsets, the company makes an AR headset called Totem. We have heard previously that Apple is working on AR glasses so this acquisition adds weight to this rumor.
The acquisition has yet to be confirmed by either Apple or Vrvana, according to TechCrunch the company stopped updating its social media accounts in August. This suggests that Apple purchased the company some time in August.
According to the report by TechCrunch, a number of the company’s employees have moved to Apple in California, so they could be working on the new rumored AR glasses.
Apple’s Vision for Augmented Reality
Apple’s interest in Augmented Reality (AR) is not new. Tim Cook has often spoken about the potential of AR to revolutionize the way we interact with technology. With the introduction of ARKit in iOS 11, Apple has provided developers with powerful tools to create immersive AR experiences. This move has already led to a surge in AR applications available on the App Store, ranging from gaming and education to retail and real estate.
The acquisition of Vrvana, known for its Totem headset, is a strategic move that aligns with Apple’s long-term vision. The Totem headset is renowned for its ability to seamlessly blend AR and VR (Virtual Reality) experiences, offering a mixed reality experience that could be a game-changer in the industry. This technology could potentially be integrated into future Apple products, enhancing their functionality and user experience.
The Future of AR at Apple
The potential development of AR glasses by Apple is a topic of much speculation and excitement. The integration of Vrvana’s technology could accelerate the development of these glasses, making them more advanced and user-friendly. Imagine a world where you can get directions, check notifications, or even play games, all through a pair of stylish glasses. This could be the next big leap in personal technology, similar to the impact the iPhone had when it was first introduced.
Moreover, the move of Vrvana employees to Apple’s headquarters in California indicates that the company is serious about this venture. These employees bring with them a wealth of knowledge and expertise in AR technology, which could be invaluable in the development of new products.
Apple’s focus on AR is also evident in its recent patents and research papers. The company has been exploring various aspects of AR, including advanced display technologies, user interfaces, and interaction methods. This comprehensive approach suggests that Apple is not just looking to create a single AR product but is aiming to build an entire ecosystem around AR.
In conclusion, Apple’s acquisition of Vrvana is a significant step in its AR journey. While the company has yet to confirm the acquisition, the evidence suggests that Apple is gearing up for something big in the AR space. With the combined expertise of Apple and Vrvana, we can expect to see some groundbreaking AR products in the near future.
Source TechCrunch
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