AOL has launched its video on demand service in the UK, the service is called AOL On, and it has previously only been available in the US and Canada.
AOL ON has teamed up with a number of UK content providers, which include ITN, Channel 4 News, and more, and there will be over 750,000 videos available on the service.
UK content providers at launch include Endemol beyond, Channel 4 News, ITN, Scripps Networks International, MyMovies, Zoom. In and Parentchannel.tv. Little Dot Studios will be providing clips from UK reality shows such as Supernanny and Embarrassing Bodies.
AOL On UK covers news, entertainment, style and tech, and this is distributed through a network of publishers including Trinity Mirror, Telegraph Media Group, TalkTalk, Local World, Videojug and TVGuide.co.uk.
The company will also launch AOL On app for Android and iOS in the UK, these new apps will be available in the UK from April.
Expanding Content and Partnerships
AOL On has been popular in the US, and AOL are obviously looking for similar success in the UK. The service’s extensive library of over 750,000 videos is a testament to its commitment to providing diverse and engaging content. By partnering with prominent UK content providers such as ITN, Channel 4 News, and Endemol beyond, AOL On ensures that it offers a wide range of high-quality videos that cater to various interests and preferences.
Endemol beyond, known for its innovative digital content, will bring a fresh perspective to the platform. Channel 4 News and ITN will provide reliable and up-to-date news coverage, ensuring that users stay informed about current events. Scripps Networks International, MyMovies, Zoom.In, and Parentchannel.tv will contribute to the platform’s rich variety of content, ranging from lifestyle and entertainment to educational videos.
Little Dot Studios, a key partner, will offer clips from popular UK reality shows such as Supernanny and Embarrassing Bodies. These shows have a dedicated fan base and their inclusion on AOL On will likely attract a significant number of viewers.
Distribution and Accessibility
AOL On UK covers a broad spectrum of topics, including news, entertainment, style, and tech. This diverse content is distributed through a network of reputable publishers, ensuring that it reaches a wide audience. Partners such as Trinity Mirror, Telegraph Media Group, TalkTalk, Local World, Videojug, and TVGuide.co.uk play a crucial role in disseminating AOL On’s content, making it easily accessible to users across the UK.
The upcoming launch of the AOL On app for Android and iOS in the UK is another significant step towards enhancing accessibility. These apps, set to be available from April, will allow users to enjoy AOL On’s vast library of videos on their mobile devices, providing a seamless viewing experience on the go.
In addition to its extensive content library and strategic partnerships, AOL On’s user-friendly interface and advanced search capabilities make it easy for users to find and enjoy their favorite videos. The platform’s commitment to quality and variety ensures that there is something for everyone, whether they are interested in the latest news, entertainment, lifestyle tips, or tech updates.
AOL On’s expansion into the UK market is a strategic move that leverages its success in the US and Canada. By collaborating with top UK content providers and distributors, AOL On is well-positioned to capture the attention of UK viewers and establish itself as a leading video on demand service in the region.
Source TechCrunch
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