We know Amazon is working on some new Android tablets, which we are expecting to see before the end of the year. One of those is rumored to be called the Amazon Hollywood, and it will apparently feature a quad-core NVIDIA Kal-El processor and a 10-inch display.
According to a recent report by DigitTimes, the Amazon Hollywood tablet won’t start shipping until the early part of 2012. The report says that Foxconn, who are rumored to be manufacturing the tablet for Amazon, won’t start making it until the first quarter of 2012.
Of course, we could still see the other rumored Amazon tablet launch before the end of the year. We recently heard that Amazon intends to sell their tablets for a couple of hundred dollars less than Apple’s iPad.
Amazon’s Competitive Strategy
Amazon’s strategy to price their tablets significantly lower than the iPad could be a game-changer in the tablet market. By offering a high-performance device at a more affordable price, Amazon aims to attract a broader audience, including those who may find the iPad too expensive. This pricing strategy could also put pressure on other Android tablet manufacturers to lower their prices, potentially leading to a more competitive market overall.
Amazon has a history of using aggressive pricing to gain market share, as seen with their Kindle e-readers. By subsidizing the cost of the hardware, Amazon can drive sales of digital content, such as e-books, movies, and apps, through their ecosystem. This approach could be replicated with their Android tablets, making them an attractive option for consumers who are already invested in Amazon’s services.
Potential Features and Market Impact
The rumored quad-core NVIDIA Kal-El processor in the Amazon Hollywood tablet suggests that it will be a high-performance device capable of handling demanding applications and multitasking with ease. The 10-inch display will likely offer a high-resolution experience, making it suitable for media consumption, gaming, and productivity tasks.
In addition to the hardware, Amazon’s tablets are expected to come with a customized version of Android, tailored to integrate seamlessly with Amazon’s services. This could include features like one-click access to the Amazon Appstore, Kindle e-books, Prime Video, and Amazon Music. Such integration would provide a cohesive user experience, differentiating Amazon’s tablets from other Android devices on the market.
It will be interesting to see what Amazon comes up with for their Android tablets and whether they are able to compete with other Android tablets on the market and also the Apple iPad. The success of Amazon’s tablets will likely depend on a combination of competitive pricing, robust hardware, and seamless integration with Amazon’s ecosystem of services.
Moreover, Amazon’s entry into the tablet market could spur innovation and competition among other manufacturers. Companies like Samsung, Google, and Huawei may need to step up their game to maintain their market share, leading to better products and more choices for consumers.
In conclusion, while we await the official launch of Amazon’s new Android tablets, the rumored features and competitive pricing strategy suggest that they could make a significant impact on the market. Whether they can dethrone the iPad or not remains to be seen, but one thing is certain: Amazon’s entry into the tablet market will be closely watched by consumers and competitors alike.
Source DigitTimes
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