Online retailer Amazon has announced the acquisition of 3D shoe scanning company Shoefitr for an undisclosed amount, which was first started five years ago back in 2010.
Shoefitr has developed a 3D shoe scanning software service that allows customers to check whether a shoe will fit correctly without the need to try it on.
Addressing a Major Challenge in Online Shoe Retail
One of the biggest problems for retailers selling shoes online is the high rate of returns from consumers due to shoes being the wrong size or not fitting correctly. This issue not only affects customer satisfaction but also incurs significant costs for retailers in terms of shipping and restocking. The Shoefitr system has been designed to remove this issue by using advanced 3D scanning technology. This technology scans the insides of shoes and then shows shoppers how shoes will fit, recommending the best fitting size based on their unique foot dimensions.
The Shoefitr system uses scanning technology that is accurate enough to measure the thickness of human hair. This precision allows the system to scan every shoe on the market, so shoppers only have to answer a few questions to get a recommendation. This level of accuracy ensures that customers receive shoes that fit perfectly, reducing the likelihood of returns and increasing overall customer satisfaction.
How Shoefitr Enhances the Shopping Experience
The Shoefitr technology is not just about reducing returns; it also enhances the overall shopping experience. By providing a virtual fitting room, Shoefitr allows customers to make more informed decisions. This is particularly beneficial for those who have difficulty finding the right fit due to unique foot shapes or sizes. For example, someone with a wider foot can easily find shoes that accommodate their needs without having to try on multiple pairs.
Moreover, the technology can be integrated seamlessly into retail websites, providing a smooth and user-friendly experience. Watch the video below to see a demonstration of how the technology works on a retail website.
For more information on the new Shoefitr, jump over to the official website for details via the link below.
Source: 3DP
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