Online retailer Amazon has announced the acquisition of 3D shoe scanning company Shoefitr for an undisclosed amount, which was first started five years ago back in 2010.
Shoefitr have developed a 3D shoe scanning software service that allows customers to check whether a shoe will fit correctly without the need to try it on.
One of the biggest problems form retailers selling shoes online, are returns from consumers, due to shoes being the wrong size or not fitting correctly.
The Shoefitr system has been designed to remove this issue and using 3D scanning technology it scans the insides of shoes and then is able to show shoppers how shoes will fit and recommend the best fitting size.
The Shoefitr system uses scanning technology that is accurate enough to measure the thickness of human hair and scan every shoe on the market so shoppers only have to answer a few questions to get a recommendation. Watch the video below to see a demonstration of how the technology works on a retail website.
For more information on the new Shoefitr jump over to the official website for details via the link below.
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