If you have enjoyed any of the Apple TV commercials which have been created over the past decades, you might be interested to know that YouTube user “EveryAppleAds” has put together a collection spanning back to 1977.
The collection apparently contains every TV commercial Apple has created since 1977 and currently consists of 486 adverts from Apple’s earliest Apple II Homemaker advert, up to the recent iPad Mini TV campaign.
The Evolution of Apple TV Commercials
Apple’s TV commercials have always been a significant part of its marketing strategy, reflecting the company’s innovative spirit and its ability to connect with consumers on an emotional level. The collection includes all the classics, such as the infamous PC vs. Apple ones, which humorously highlighted the differences between Macs and PCs. These commercials became a cultural phenomenon, with their witty banter and memorable characters.
Another standout is the legendary Macintosh commercial directed by Ridley Scott, which aired during the 1984 Super Bowl. This commercial is often cited as one of the greatest TV advertisements of all time. It depicted a dystopian future inspired by George Orwell’s “1984,” and introduced the Macintosh computer as a revolutionary product that would change the world.
The collection also features the iconic iPod dance numbers, which showcased the product’s portability and the joy of music. These commercials were simple yet effective, with silhouetted dancers grooving to catchy tunes against vibrant backgrounds. They perfectly captured the essence of the iPod and its impact on the music industry.
Exploring the 1980s and Beyond
For those who have never seen them before, the 1980s Apple commercials are definitely worth a watch. These early adverts provide a fascinating glimpse into the company’s beginnings and its early attempts to establish itself in the market. The Apple II Homemaker advert, for example, targeted families and homemakers, emphasizing the computer’s utility in managing household tasks and finances.
As Apple evolved, so did its commercials. The 1990s brought a new wave of creativity, with ads that focused on the power and versatility of the Macintosh computers. One notable campaign from this era is the “Think Different” series, which celebrated the misfits and rebels who dared to challenge the status quo. This campaign featured black-and-white footage of iconic figures like Albert Einstein, Martin Luther King Jr., and Mahatma Gandhi, and it resonated deeply with audiences.
In the 2000s, Apple’s commercials continued to innovate, with the introduction of the iPhone and iPad. The iPhone commercials, in particular, highlighted the device’s groundbreaking features and its potential to revolutionize communication. The “There’s an app for that” campaign became a catchphrase, emphasizing the vast array of applications available on the App Store.
The recent iPad Mini TV campaign is also part of the collection, showcasing the device’s compact size and powerful capabilities. These commercials often feature real-life scenarios where the iPad Mini enhances productivity, creativity, and entertainment.
All these commercials are a testament to Apple’s ability to create compelling narratives that resonate with consumers. They not only highlight the features of the products but also evoke emotions and inspire creativity. Whether you’re a long-time Apple fan or just curious about the company’s history, this collection offers a comprehensive look at how Apple has marketed its products over the years.
View the complete catalogue here. Enjoy!
Source: Verge
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