Even though it might appear a losing battle, Acer is hell-bent on fighting for its slice of the smartphone/tablet market. To achieve this, Acer has announced the creation of a new business unit that will increase its competitiveness at a time when both Nokia, Dell, and Samsung are gearing up for their own onslaughts.
To meet its lofty goals, Acer recently underwent some serious reorganization:
To make significant inroads in the mobile device business, Acer has reorganized the former IT product global operations into two independent entities. The newly founded touch business group (TBG) comprises of the former tablet PC and smartphone teams, while the PC global operations (PCGO) consists of the main PC product lines.
Acer also creates three new functions deemed necessary for company’s competitive development, they are: chief marketing office (CMO) – responsible for brand position and marketing strategy; chief technology office (CTO) – responsible for mid to long term planning and integration of technologies; and operation analysis office (OAO) – for studying and analyzing company business models and financial affairs.
Strategic Reorganization for Market Penetration
Acer’s strategic reorganization is a bold move aimed at carving out a significant share in the highly competitive smartphone and tablet market. The creation of the Touch Business Group (TBG) is particularly noteworthy. By consolidating the tablet PC and smartphone teams, Acer aims to foster innovation and streamline its product development processes. This reorganization is expected to enhance the company’s ability to respond swiftly to market trends and consumer demands.
The establishment of the PC Global Operations (PCGO) unit ensures that Acer’s core PC product lines continue to receive focused attention. This separation allows for specialized strategies tailored to the unique challenges and opportunities in the PC and mobile device markets. By doing so, Acer can maintain its strong presence in the PC market while aggressively pursuing growth in the mobile sector.
New Functional Roles to Drive Competitiveness
In addition to the structural changes, Acer has introduced three new functional roles to bolster its competitive edge. The Chief Marketing Office (CMO) is tasked with refining Acer’s brand positioning and marketing strategy. This role is crucial in an era where brand perception and consumer engagement play pivotal roles in market success. By crafting compelling marketing campaigns and strengthening brand loyalty, Acer aims to capture the attention of tech-savvy consumers.
The Chief Technology Office (CTO) is responsible for mid to long-term planning and the integration of cutting-edge technologies. This role underscores Acer’s commitment to staying at the forefront of technological advancements. By anticipating future trends and incorporating innovative features into its products, Acer can differentiate itself from competitors and offer unique value propositions to consumers.
The Operation Analysis Office (OAO) plays a vital role in studying and analyzing Acer’s business models and financial affairs. This analytical approach ensures that Acer’s strategies are data-driven and financially sound. By continuously evaluating performance metrics and market dynamics, Acer can make informed decisions that drive sustainable growth and profitability.
Acer’s Competitive Landscape
Acer’s reorganization and new functional roles come at a time when the competition in the smartphone and tablet market is fiercer than ever. Companies like Nokia, Dell, and Samsung are also ramping up their efforts to capture market share. Nokia, with its rich history in mobile technology, is leveraging its brand legacy to regain prominence. Dell, traditionally known for its PCs, is making significant strides in the mobile space with innovative devices. Samsung, a dominant player in the market, continues to push the envelope with cutting-edge technology and a diverse product portfolio.
To stand out in this crowded market, Acer must not only innovate but also execute its strategies flawlessly. The success of the Touch Business Group and the effectiveness of the new functional roles will be critical in determining Acer’s ability to compete and thrive.
Acer’s determination to fight for its share of the smartphone and tablet market is evident in its recent reorganization and the creation of new functional roles. By establishing the Touch Business Group and the PC Global Operations unit, Acer aims to enhance its competitiveness and respond effectively to market demands. The introduction of the Chief Marketing Office, Chief Technology Office, and Operation Analysis Office further strengthens Acer’s strategic capabilities. As Acer navigates the challenges and opportunities in the mobile device market, its ability to innovate and execute will be key to its success.
Source Xbitlabs
Latest Geeky Gadgets Deals
Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn about our Disclosure Policy.
