Not a month ago, Acer chairman Wang Jeng-tang announced that Acer would be releasing a 6-inch e-reader device with a monochrome screen by June 2010, focusing initially on European markets.
Well, the Taipei Times has now reported that Acer will not be looking to release an e-reader in the near future, but hasn’t ruled out future development entirely. With the unveiling of Apple’s iPad just days after Acer’s announcement and the increasingly crowded e-reader market, who can blame them?
The Competitive E-Reader Market
The e-reader market has seen significant growth and competition over the past few years. Companies like Amazon with their Kindle, Barnes & Noble with the Nook, and Sony with their Reader series have established strong footholds. The introduction of Apple’s iPad added another layer of competition, offering not just e-reading capabilities but a multifunctional tablet experience. This makes it challenging for new entrants like Acer to carve out a niche without a unique selling proposition.
Acer’s decision to delay the release of their e-reader could be seen as a strategic move to reassess the market dynamics and consumer preferences. The monochrome screen, while energy-efficient and easy on the eyes for reading, might not be enough to attract users who are increasingly looking for devices that offer more versatility and color displays.
Acer’s Focus on Mobile Phones and App Store
However, no announcement has been made that Acer will not be completing its online app store to fuel the sales of its new range of mobile phones released last week at MWC in Barcelona. This indicates that Acer is shifting its focus towards the mobile phone market, which continues to grow rapidly. The app store will be crucial in providing a comprehensive ecosystem for Acer’s mobile devices, offering users a variety of applications to enhance their experience.
Acer’s new range of mobile phones aims to compete with established brands like Apple, Samsung, and Huawei. By focusing on creating a robust app store, Acer can attract developers to create unique and engaging applications, which in turn can drive sales and user engagement. The success of this strategy will depend on the quality and variety of apps available, as well as the overall user experience of Acer’s mobile devices.
Moreover, Acer’s decision to delay the e-reader could also be influenced by the rapid advancements in e-reader technology. E-readers are now incorporating features like waterproofing, higher resolution screens, and better integration with digital libraries. By taking a step back, Acer can potentially develop a more advanced and competitive product in the future.
In conclusion, while Acer has decided to delay the release of its e-reader, the company is not stepping away from the market entirely. Instead, it appears to be taking a more cautious approach, focusing on its strengths in the mobile phone market and developing a comprehensive app store. This strategy could allow Acer to better position itself in the competitive tech landscape and potentially re-enter the e-reader market with a more compelling product in the future.
Via Engadget
Latest Geeky Gadgets Deals
Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn about our Disclosure Policy.
