After announcing their intensions to purchase the Tumblr website and photo sharing service back in May of this year. Yahoo has today completed the deal for $1.1 billion and adds the service to their photo sharing portfolio which already contains the Flickr photo file sharing service that was acquired by Yahoo back in 2005 for a reported $35 million.
Yahoo CEO Marissa Mayer explained a little more in a post over on the Tumblr website this morning :
“We’re excited to announce that our deal to acquire Tumblr has closed… it’s official! As promised, Tumblr will continue to operate as a separate business, led by David Karp as CEO. Their product roadmap, their team, and tone will all remain the same as will their mission to empower creators and curators alike to do what they love best: create.
David and his team are redefining creative expression online, and we can’t wait to see what they come up with next. In celebration, we’ve given this blog a bit of a facelift thanks to Jonathan Moore from Style Hatch, and we’ve brought along some of our friends, too — you can now follow the Search, Messenger, Mail, Sports, Answers and Flickr teams on Tumblr.
Today is an incredibly exciting day for Yahoo! and Tumblr, and I’m thrilled to officially welcome David and the team to Yahoo!.”