The Brand Keyboard

Here is an interesting keyboard design from designer Ignacio Pilotto, which rather than featuring the alphabet it features brands replacing each letter.

The repetition of the logos used by the advertising psychology, causes us to systematically recognize the brands, getting us to recognize the logos rather than our own alphabet.

It certainly is an interesting idea, it would probably take me a while to learn how to type on this thing, as I still spend most of my time looking at the keys when I am typing.

Brand Keyboard via noquedanblogs

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