According to a recent report, the launch of Samsung’s first TIZEN device has been delayed. It was initially expected to launch in the third quarter, so between now and September, but we will apparently have to wait until the fourth quarter to see the device.
Samsung’s first TIZEN device has apparently been delayed due to a development issue relating to the app store for the OS, so it may not go on sale until at least October.

Development Challenges and App Store Issues
The delay in the launch of Samsung’s first TIZEN device is primarily attributed to complications in the development of the app store for the TIZEN operating system. This issue is critical because a robust app store is essential for the success of any new operating system. Without a well-functioning app store, users may find it challenging to access and download applications, which could significantly impact the user experience and the device’s market reception.
Samsung has been working diligently to resolve these issues, but the complexity of developing a new OS and ensuring that it has a comprehensive and fully functional app store has proven to be more challenging than initially anticipated. The company is likely taking extra time to ensure that the app store is fully operational and stocked with a wide range of applications to meet user needs upon launch.
Potential Unveiling at IFA and Samsung Unpacked Event
Despite the delay, Samsung could still unveil the device at this year’s IFA, which takes place in September. The IFA (Internationale Funkausstellung Berlin) is one of the oldest industrial exhibitions in Germany and one of the leading trade shows for consumer electronics and home appliances. It would be an ideal platform for Samsung to showcase its new TIZEN device to a global audience.
Additionally, we may hear more about the device at the Samsung Unpacked event on the 4th of September, where they will announce the new Samsung Galaxy Note 3. The Samsung Unpacked events are highly anticipated and widely covered, making it a strategic opportunity for Samsung to generate buzz and excitement around its new TIZEN device.
The delay, while disappointing, may ultimately benefit Samsung by allowing more time to refine the device and ensure that it meets the high standards expected by consumers. The additional time could also be used to secure more partnerships with app developers, ensuring a richer and more diverse app ecosystem at launch.
Implications for the Market
The delay of Samsung’s first TIZEN device could have several implications for the market. For one, it gives competitors more time to strengthen their positions. Operating systems like Android and iOS already have a significant lead in terms of market share and app availability. A delay in TIZEN’s launch could make it more challenging for Samsung to carve out a niche in this competitive landscape.
However, Samsung’s strong brand and extensive marketing capabilities could help mitigate some of these challenges. The company has a history of successful product launches and a loyal customer base that may be willing to give the new TIZEN device a chance, especially if it offers unique features or advantages over existing options.
In conclusion, while the delay of Samsung’s first TIZEN device is a setback, it also provides an opportunity for the company to ensure that the device is fully ready for market. By addressing the development issues and ensuring a robust app store, Samsung can increase the likelihood of a successful launch and positive reception from consumers.
Source Sammobile
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