Google has come to an agreement with the Federal Trade Commission over the antitrust inquiry which has been ongoing for the past 19 month, the investigation was looking into Google’s advertising practices and also its use of patent which are industry standard against competitors.
Google has agreed to license key patents under fair and non discriminatory terms, FRAND, Google has also agreed to let websites opt out of Google Search and more.
As we made clear when the FTC started its investigation, we’ve always been open to improvements that would create a better experience. And today we’ve written (PDF) to the FTC making two voluntary product changes:
More choice for websites: Websites can already opt out of Google Search, and they can now remove content (for example reviews) from specialized search results pages, such as local, travel and shopping;
More ad campaign control: Advertisers can already export their ad campaigns from Google AdWords. They will now be able to mix and copy ad campaign data within third-party services that use our AdWords API.
In addition, we’ve agreed with the FTC (PDF) that we will seek to resolve standard-essential patent disputes through a neutral third party before seeking injunctions. This agreement establishes clear rules of the road for standards essential patents going forward.
You can find out more information on the agreement that has been reached by Google and the FTC over at the Google Blog.
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