Amazon Launches YoYo, Designed To Bring Pleasure Back To Toy Shopping

Amazon has announced the launch of  new website called YoYo that has been designed to bring a little joy back to shopping for children’s toys. The new YoYo site has been designed with two main goals in mind : to provide a huge assortment of Toys and to do it without giving a user the feeling of being overwhelmed, Amazon explained.

The new YoYo site features personal recommendations and a simple site user interface together with a comprehensive “Toy finder” feature making it easy to find the perfect toy, using age, gender and price point.

Amazon explains:

“We were really thinking about delivering a very clean and organized site experience. We want to mimic that neighborhood toy shop experience, where you can walk in and tell the owner, ‘I’m I’m looking for something for a 7-year-old boy who likes dinosaurs,’” – “In a friendly, straightforward way, YoYo can help you find that, and we’re always open and delivering to your doorstep.” 

Amazon YoYo has launched in the United States today and is hopefully arriving Internationally very soon.

Source: GigaOM