Yamaha has just successfully tested Infosound, a way of transmitting URLs from a TV to a mobile phone using high-pitched sound frequencies inaudible to humans.
The Yamaha Infosound system uses frequencies above 18kHz for 80bps short-range data transfer, and the system was tested via a live demo on the Japanese digital TV network RCC in the early hours of this morning.
Potential Applications of Yamaha Infosound
Yamaha is hoping that the new technology can be used to distribute website information from TV or radio, as well as to provide information in museums for visitor guides, exhibits information, and maybe distributing coupons and other discount vouchers for retailers. This innovative approach could revolutionize how we interact with multimedia content and receive information in various public and private settings.
For instance, in a museum setting, Infosound could be used to transmit detailed information about exhibits directly to visitors’ smartphones. This would enhance the visitor experience by providing instant access to multimedia content, such as videos, audio guides, and additional reading material, without the need for physical brochures or signage. Similarly, in retail environments, Infosound could be used to send promotional offers and discount vouchers directly to customers’ phones as they browse through the store, creating a more engaging and interactive shopping experience.
Technical Aspects and User Experience
The technology behind Infosound is both fascinating and complex. By utilizing frequencies above 18kHz, which are inaudible to the human ear, Yamaha ensures that the data transmission does not interfere with the audio experience of the TV or radio content. The 80bps data transfer rate, while not extremely fast, is sufficient for transmitting small packets of data such as URLs and short text messages. This makes Infosound an ideal solution for applications where small amounts of data need to be transmitted quickly and discreetly.
To be able to receive the URLs sent via the audio, users will need a free iPhone app available here. This app acts as a receiver, decoding the high-frequency signals and converting them into actionable links that can be opened in a web browser. The user experience is designed to be seamless, with the app running in the background and automatically detecting and processing Infosound signals without requiring any manual intervention from the user.
Moreover, the potential for Infosound extends beyond just museums and retail stores. Educational institutions could use this technology to enhance learning experiences by transmitting supplementary materials during lectures. Public transportation systems could provide real-time updates and information to commuters. Even in the realm of advertising, Infosound could offer a new way for brands to engage with their audience by embedding URLs in TV commercials that lead to exclusive online content or promotions.
As with any new technology, there are challenges to be addressed. Ensuring compatibility with a wide range of devices and operating systems is crucial for widespread adoption. Additionally, considerations around privacy and security must be taken into account to prevent unauthorized access to transmitted data. However, the potential benefits of Infosound are significant, and with continued development and testing, it could become a valuable tool in the digital communication landscape.
In conclusion, Yamaha’s Infosound represents a promising advancement in the field of data transmission. By leveraging high-frequency sound waves, it offers a novel way to share information discreetly and efficiently. As the technology matures, we can expect to see a growing number of applications and use cases that will further enhance our interaction with digital content in everyday life.
Via Slashgear
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