Windows Phone 7 is rumored to launch in Europe sometime in October, but now it looks like it may be November for the US, as the guys over at Slashgear are reporting a launch date for the US of the 8th of November 2010.
According to Slashgear, who has received the information from some ‘reliable sources,’ the actual US launch date will be the 8th of November.
Microsoft is holding a special event in the US in New York on the 11th of October. Many had thought this would be the launch date of Windows Phone 7, but apparently, this is an unrelated event.
European Launch and Manufacturer Influence
If Microsoft does intend to launch Windows Phone 7 in October in the UK and Europe, and November in the US, it does seem a little strange to have different dates, and especially Europe being first. This staggered release might be influenced by European smartphone manufacturers who are launching Windows Phone 7 devices. Companies like HTC, Samsung, and LG have a significant presence in Europe and may have pushed for an earlier release to capitalize on the holiday shopping season.
Moreover, the European market has always been a stronghold for Microsoft, and launching first in Europe could be a strategic move to regain some market share lost to Android and iOS. By aligning with European manufacturers, Microsoft could ensure a robust lineup of devices ready for the launch, making a more significant impact.
US Market Strategy
The US market, on the other hand, is highly competitive, with Apple and Google dominating the smartphone landscape. Launching in November could give Microsoft additional time to fine-tune its marketing strategy and ensure a smooth rollout. The extra month could also be used to build anticipation and hype around the new operating system, leveraging events and media coverage to create a buzz.
Additionally, launching in November positions Windows Phone 7 perfectly for the Black Friday and holiday shopping season in the US. This timing could be crucial for capturing the attention of consumers looking to purchase new devices as gifts. Retailers and carriers would also have more time to prepare their sales strategies and promotional offers, potentially leading to a more successful launch.
Microsoft’s decision to hold a special event in New York on the 11th of October, despite it not being the launch date, could be part of this broader strategy. The event might serve as a platform to showcase the features of Windows Phone 7, announce partnerships, and demonstrate the new devices, building momentum leading up to the November launch.
via Slashgear
Want to know what we thought of Windows Phone 7? Read our Samsung Omnia 7 Review.
In conclusion, while the staggered launch dates for Windows Phone 7 in Europe and the US might seem unusual, they could be part of a well-thought-out strategy by Microsoft. By leveraging the strengths of European manufacturers and aligning with the holiday shopping season in the US, Microsoft aims to make a significant impact in the highly competitive smartphone market. The upcoming event in New York will likely provide more insights into their plans and set the stage for the much-anticipated launch.
Latest Geeky Gadgets Deals
Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn about our Disclosure Policy.
