New Internet statistics published by Nielsen Internet research for June show that online users are now spending 23% of their Internet time browsing social networks such as Twitter and Facebook. With less time being spent checking e-mail, reading news sites or viewing traditional online portals such as Yahoo or MSN.
The 23% is an increase of 7 points over the last year and is the single biggest jump of any Nielsen’s online category, and beats time checking e-mail, browsing Web portals, and playing games (playing online games was the second biggest and accounts for 10% of users time)
The new statistics definitely show an increasing trend towards social sites rather than portals and even Google. Google users may visit more often in a day but spend a lot less time on the search engine, choosing to spend hours on social networking sites instead.
Via TG Daily
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